Waxing UnLyrical

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. To convert a passive employee into an active evangelist, companies must give their people: Permission to Post. Here’s an example touting Colorado Gives Day. Employee evangelists are made, not born.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

2018 SBA reports show there are 30.2 Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. Using our example above, there are lots of groups advocating green living on different social networks.

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Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here are some examples: “Sweeping floors and cleaning spills were among Shawn’s childhood responsibilities with Ravitz Family Markets. Here’s a great example from the CEO of a U.K.-based Highlight how you got started.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., A detailed impact report will validate the time and effort that your volunteers put into your organization.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. For example, say you have a product launch coming up.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. The Monday and Saturday papers will remain unaffected.

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