Employee Evangelists: Your Secret Social PR Weapon in a Crisis
Waxing UnLyrical
MARCH 15, 2018
But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. To convert a passive employee into an active evangelist, companies must give their people: Permission to Post. Here’s an example touting Colorado Gives Day. Employee evangelists are made, not born.
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