Sherrilynne Starkie
FEBRUARY 18, 2020
It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. If earned media is not part of the mix, other activities will struggle to deliver the desired results.
Sherrilynne Starkie
JANUARY 29, 2018
Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. Daily monitoring is a foundational activity. It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. And of course, software skills are paramount.
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Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Number of likes, fans, friends and followers are some examples. The value of blogger relations is clear.
Sherrilynne Starkie
NOVEMBER 1, 2018
The expansion to LinkedIn is another example of the company’s shift in focus from being a video destination site to one that sells tools and services to professional and semi-professional video creators. Now it’s easier than ever to share videos. If you’re not using video you’re not doing content marketing. — SS.
Sherrilynne Starkie
FEBRUARY 13, 2018
Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. But, its use is not limited to marketing.
Sherrilynne Starkie
AUGUST 13, 2012
For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. For example, it takes a human to make the judgement about the overall sentiment of the data. Are passive terms larger than active ones?
Sherrilynne Starkie
NOVEMBER 4, 2012
The new law provides a safe harbour to those who create and also those who host that content, for example.”. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Activity can be undisciplined. Nash won the riding. There is no song book.
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