Buzz Marketing for Technology

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

For example – 94.5 PST out of the Philadelphia area is reporting – increased ratings, increased impressions and best of all increased revenue for the WPST night show by 12X! Radio stations both small and large are crediting Jelli with increasing their ratings. Now that’s a real ROI in Social Media!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Here are some real-life examples and I am sure you can find others when you start thinking this way. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Activating brand advocates. Results : 5-9X ROI (based on revenue lift) by activating best brand advocates.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD: Let’s go into some examples of how sales teams have solved potential business problems. Can you give us some examples of how big brands are deploying serious games?

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The most common mistake I see is getting the balance of Content Marketing activities wrong.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click.

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