Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. The more engaged and active your customer base is, the more brand loyalty you can expect in the long run. And it’s not just influencers, either.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Discount 126

Discount Marketing How To B2B 126

ProBlogger

MAY 24, 2022

The post Seven Types of Product You Could Sell From Your Blog appeared first on ProBlogger. In this post, I’ll take you through seven different types of product you could create. Seven Types of Product You Could Sell from Your Blog … Which One is Right For You? Example: Deacon Hayes’ You Can Retire Early! 2: Printables.

Types 49

Types Products eBook Module 49

ProBlogger

MAY 24, 2022

The post Seven Types of Product You Could Sell From Your Blog appeared first on ProBlogger. In this post, I’ll take you through seven different types of product you could create. Seven Types of Product You Could Sell from Your Blog … Which One is Right For You? Example: Deacon Hayes’ You Can Retire Early! 2: Printables.

Types 49

Types Products eBook Module 49

Sprout Social

OCTOBER 31, 2023

He points to an example of a health food company. This feature helps expedite the influencer identification process because you can see your most active audience members. The where Where you activate your influencer campaigns is equally important as the content. Kennedy points to the example of content for a yoga company.

ROI 106

ROI Influencer Marketing Survey 106

Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: When writing, imagine you’re talking to a friend.

Examples 97

Examples Tips Content Hubspot 97

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instead, LEGO keeps touching base with various pop culture references and fan favorites.

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

MARCH 8, 2021

AI is a type of technology automation. Perhaps as a result, people fear AI more than other types of automation because they envision humanlike robots replacing people in many kinds of jobs. They analyzed the eighteen types of cognitive, sensory, and motor skills needed for over 2000 job descriptions and 800 occupations [5].

System 254

System Software Patterns Skills 254

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” For example, surprise and delight has become the hottest trend in marketing (not just social media). To me this was a red flag. Give them the gavel.

Team 91

Team Meeting Report Social Media 91

Jon Loomer

JUNE 9, 2020

Choose “Custom HTML” as the tag type under Tag Configuration. Below is an example, but you should use your own code unique to your ad account. Create a variable called “DLV – gtm.timerEventNumber” using the Data Layer Variable type. Select the “Scroll Depth” trigger type.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

SEPTEMBER 8, 2020

We’ll have options of URL, Referring Domain, and Event Parameters. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. But here’s an example using my Time on Page custom event and related parameters for 30 seconds. Let’s use a common one: Purchase.

Conversation 190

Conversation Facebook URL Eventful 190

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. Here is a strong list for starters: Account activity.

YouTube 99

YouTube Engagement Metrics Analytics 99

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. For example, this article is an example of a piece of content optimized for traditional SEO. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Jon Loomer

DECEMBER 1, 2022

When I saw “Go Broad,” I’m referring to the practice of using an audience that includes everyone within a given country. I use this example often because I’ve experienced it. The problem is with other types of optimization. Let’s break this down… What Broad Targeting Looks Like. Super smart.

Facebook 200

Facebook System Conversation Eventful 200

Keyhole.co

APRIL 18, 2023

Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. They reveal what type of content is working and which are just consuming time but returns less value. Consider this example. The problem with data is that it leaves you overwhelmed. So what exactly is the sweet spot?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Hootsuite

FEBRUARY 3, 2022

Facebook’s latest available information indicates there are 40 million businesses using Messenger and only 300,000 active Messenger bots. Facebook Messenger has the third-most active users of any app, beat out only by Facebook and Whatsapp. 64% of people say they would prefer to message a business than call them. Source: Simons.

Facebook 145

Facebook HootSuite Retail Conversation 145

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Jon Loomer

JANUARY 9, 2020

In the example below, I’ve started typing “Samsung Galaxy s10,” and options populate that can be selected: You can select multiple options in this list of devices where you would like to have Facebook place the ad: Of course, some specific devices may not be available in this list.

Mobile 175

Mobile Instagram Facebook How To 175

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 116

Strategy Content How To Marketing 116

Sprout Social

SEPTEMBER 21, 2023

Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” For example, influencers have pretty much taken over TikTok and Instagram. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”). What about TikTok and YouTube?

Influencer 93

Influencer UGC Metrics Case Study 93

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. What is AI? This leads to tailored support experiences and recommendations.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Keyhole.co

JANUARY 24, 2024

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Initially, this also prompted many discussions online and on other platforms, for example, Reddit. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Sure, some direct visitors are really typing www.yourcompany.com into their browser. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. This type of advertising can apply to a number of different channels; from display to digital out-of-home and television. In 2018 alone, advertisers lost $19 billion to fraudulent activities.

Advertising 118

Advertising CPM CPC Buy 118

Janet Fouts

MARCH 9, 2022

Emotional intelligence is often referred to as EQ or emotional quotient. Just like other types of intelligence, you can grow your emotional intelligence. You can build your emotional skills and engage in activities that help you better understand and work with your and others’ emotions.

Skills 91

Skills Analytics Questions Activities 91

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. And of course, they’re active on the DIYer’s paradise, Pinterest.

Brands 115

Brands How To Authentication Collaboration 115

Jon Loomer

SEPTEMBER 8, 2020

We’ll have options of URL, Referring Domain, and Event Parameters. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. But here’s an example using my Time on Page custom event and related parameters for 30 seconds. Let’s use a common one: Purchase.

Conversation 147

Conversation Facebook URL Eventful 147

Sprout Social

MAY 20, 2021

Here’s a basic turnover rate formula from SHRM , for reference: Turnover Rate = # of Separations / Avg. # For reference, ~25% is the “average” turnover rate for employees that leave voluntarily. For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Hailley, too, has found success in being active more often.

Team 103

Team How To Instagram Authentication 103

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. What are the types of NLP categories?

Process 110

Process Sentiment Analysis Applications 110

Ignite Social Media

AUGUST 31, 2021

76% want the brand to have a small negative impact on the environment if possible 66% feel it’s critical the brand actively supports a cause or speaks out on social issues they care about 63% want owning or using a brand to say something positive about and reflect well on them . Brands Need to Read the Room.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

NOVEMBER 14, 2023

Either set up or have an active AdSense account you can link to your channel. You could get paid more if you’re making content for the stock market than the pet industry, for example. Different ad types tend to net better views and different CPMs. Turn on 2-Step Verification for your Google Account. Available ad formats.

YouTube 94

YouTube CPM Module Adsense 94