Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. The feedback was awesome.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. It’s these types of processes that can help them “spread the word&# about who they are and what they do. What do you think? GREAT INFO!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Targeting small businesses, targeting enterprises, very passive support versus very active customer support. Gave prison tours.

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. This is the site for you.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Example: “1. Focus On The Sexually Active. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How popular is Twitter?

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

AUGUST 19, 2012

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. is a hospitality and gaming type company. They already have the credit card data put together.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

link] Cheryl Harrison The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer [link] [link] Patrick Garmoe Great post Jay, It baffles me that PR types aren't clear on this yet. It's always a challenge to answer these types of questions in a way that makes people “get&# it. Thanks, Jay!

Questions 161

Questions Social Media Consultant Education 161

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Content Audit What types of updates do I share? Measurement Audit What part of my social activities do I measure? I see what you mean.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

JULY 27, 2012

We are in the process right now at Convince & Convert of doing some company activation programs in social. It’s one of those things where, there are always two sides to that coin in terms of activating social advocates internally and externally. How can we find a way to link social media activity to Net Promoter Score?”

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. Get the Right Training Materials Depending on the type of work you’re looking to do, your best bet is to learn everything you can on the subject matter.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 119

Radian6 Social Media Statistics Company 119

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? The real advantage of TubeMogul, however, is that you can get comparative statistics.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ” All are priced at $10 or less.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

JUNE 14, 2012

Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. If you’re not active at all, if you’re not even listening, much less responding, you have no chance to turn lemons into lemonade. Katie : I think Twitter’s a pretty good example of this.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use your listening tools to stay active in pertinent discussions. All you have to do is think a little about what your typing.(Yes, Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed.

Social Media 280

Social Media Brands Technorati RSS 280