Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

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Discount Marketing How To B2B 124

Sprout Social

OCTOBER 31, 2023

Another integral piece of the influencer identification process is checking their audience’s affinity. He points to an example of a health food company. This feature helps expedite the influencer identification process because you can see your most active audience members. KPIs may include impressions, reach and views.

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ROI Influencer Marketing Survey 104

Writtent Blog

MAY 10, 2021

This SaaS agreement, our SaaS terms and conditions and our cloud services terms and conditions are all examples of terms of service documents. It may also refer to an international agreement that supplements or amends a treaty. For example, if your lender locks in your rate at 3.75

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Types Transportation Film Template 40

Koka Sexton

AUGUST 10, 2023

Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. Repeatable activities refer to the number of activities undertaken by the sales team. Of course, the goal is to have the highest number of activities and sales closes in the shortest amount of time.

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Metrics Loyalty Hubspot Proposal 52

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” A week later, I ended up removing myself from the recruitment process. To me this was a red flag. This creates a lot of anxiety for your social teams.

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Team Meeting Report Social Media 89

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

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B2B Strategy Marketing Case Study 62

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instead, LEGO keeps touching base with various pop culture references and fan favorites.

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Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 24, 2022

Mobile commerce (also referred to as “mcommerce” or “m-commerce”) is a branch of ecommerce that covers any transactions conducted on a mobile device. With consumers so glued to their devices, streamlining the process of smartphone shopping is a must-do for modern brands (see below). What is mobile commerce?

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Mobile Retail Buy Real Estate 105

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

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Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples.

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Research Google Newsletter Curation 77

Oktopost

MARCH 20, 2021

More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. What is Growth Hacking?

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Strategy Metrics Process B2B 144

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. They found that fifty percent of the activity types will be automatable, which is a scary number. AI Will Create Some Jobs.

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System Software Patterns Skills 254

The Realtime Report

AUGUST 29, 2022

This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg. artificial intelligence helped us in selecting the most applicable news for reference in our pitches. For example, think about media angles for different aspects.

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Upcoming Aggregator Press Release Banking 91

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This process also creates further demand because of how you have already engaged in exchanging with them, creating a positive feedback loop. For this example, let’s say it’s a Macbook Pro. .

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Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

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Marketing How To Sample Samples 129

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

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Examples Facebook B2B Instant Messaging 246

Jon Loomer

SEPTEMBER 8, 2020

If I’m going to screw up this process, this is where it usually happens. We’ll have options of URL, Referring Domain, and Event Parameters. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. For the purpose of this tutorial, I’m focusing on the pixel.

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Conversation Facebook URL Eventful 190

Oktopost

AUGUST 13, 2021

A Gantt chart is a method for displaying the various tasks, events, and other activities that make up a larger project. Gantt charts list these activities along with their start and end dates, duration, and the interdependencies between tasks. How long each activity should take. Define Your Activities.

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Template Templates Project Marketing 80

Hootsuite

DECEMBER 15, 2021

If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. The term Conversational AI (artificial intelligence) refers to technologies, like virtual assistants or chatbots, that can “talk” to people (e.g., The second is called natural language processing , or NLP for short.

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Conversation How To Retail Issues 132

Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Some of the data used in this process includes: User Behavior.

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Advertising CPM CPC Buy 118

Waxing UnLyrical

MAY 13, 2019

That is what is referred to as social listening. Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. And there’s a lot of talk, discussions and conversations taking place in active groups.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

SocMed Sean

JULY 11, 2018

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Historically, it has been a pretty fundamental activity with regards to search engine optimization (SEO).

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Content Buy Sites Energy 209

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Automation, in this case, merely refers to the execution of the campaign. The first step is to choose which social media sites on which to focus your activities. Social media platforms and practices evolve constantly.

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Social Media Marketing Hashtag Campaign 164

Hootsuite

JUNE 24, 2020

With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . Some examples of social media approval tools and social media approval apps. 4 benefits of creating a social media approval process. Encourage collaboration in an efficient way.

Social Media 145

Social Media HootSuite How To Template 145

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Pretty self-explanatory.

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Questions Social Media Pharmaceuticals Social Networking 280

Sprout Social

SEPTEMBER 21, 2023

Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” For example, influencers have pretty much taken over TikTok and Instagram. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”). What about TikTok and YouTube?

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Influencer UGC Metrics Case Study 91

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Customers aren’t on every platform.

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Data Survey How To Review 122

Sprout Social

JUNE 23, 2021

Invest in your onboarding process and customer resources. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Onboarding represents a make-or-break process. How: Register today ?? link] pic.twitter.com/N1kKwi0hzp.

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Strategy Policies Resources Loyalty 123

Sprout Social

JUNE 23, 2020

While oftentimes it’s clear that your account’s been hacked, sometimes suspicious activity can fly under the radar. For example, let’s look back to when Twitter’s own Jack Dorsey’s was hacked. Strange messages, follower activity or app activity. Unexpected activity notifications.

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Twitter How To Notification Authentication 144

Sprout Social

MAY 8, 2023

Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent. Plus, posting original content has its upsides.

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Social Media UGC Policies Guidelines 108

Hootsuite

FEBRUARY 3, 2022

Facebook’s latest available information indicates there are 40 million businesses using Messenger and only 300,000 active Messenger bots. Facebook Messenger has the third-most active users of any app, beat out only by Facebook and Whatsapp. 64% of people say they would prefer to message a business than call them. Source: Simons.

Facebook 145

Facebook HootSuite Retail Conversation 145

Jason Yormark

JULY 19, 2012

As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings). So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need.

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Engineering Paid Search Directory Hubspot 246

Keyhole.co

APRIL 18, 2023

Consider this example. Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. Billboard queens, Selena and Rihanna, have their makeup brands.

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Metrics Instagram Hashtag Sentiment 52

The Realtime Report

JULY 26, 2021

One important example is the sub-field of machine learning that’s called deep learning. Deep learning utilizes what are called “artificial neural networks” to process nodes of information in a manner very similar to biological neurons—that is, by passing inputs from one interconnected layer to another.

Banking 103

Banking System Aggregator Data 103

Jon Loomer

SEPTEMBER 8, 2020

If I’m going to screw up this process, this is where it usually happens. We’ll have options of URL, Referring Domain, and Event Parameters. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. For the purpose of this tutorial, I’m focusing on the pixel.

Conversation 147

Conversation Facebook URL Eventful 147