Activities, Examples, Process and Radian6

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos

Sysomos ROI Social Media Privacy

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2

SM2 Alterian Vocus Social Media

The Gamification of Social Media

Social Media Marketing

APRIL 22, 2011

But if you're looking for a hot tip on who's a mover and shaker and is worthy of your investment, I'd recommend these two points: Think of the people in your networks who are the most active content producers (tweets, videos uploaded or commented on, blog posts written, etc.) Below are some examples. How do brands get involved?

Social Media

Social Media Klout Flickr Radian6

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media

Social Media Radian6 Strategy SM2

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. However, to start with we’re going to hit the big three to give some examples and ideas. This will get you a rough idea of what you’re looking at.

Campaign

Campaign Social Media Radian6 Disqus

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. The feedback was awesome.

Education

Education Social Media Gov 2.0 Class

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. It’s these types of processes that can help them “spread the word&# about who they are and what they do. What do you think? GREAT INFO!

Brands

Brands Content Social Media Consultant

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Targeting small businesses, targeting enterprises, very passive support versus very active customer support. Turns on a dime.

Radian6

Radian6 Training Communities Conversation

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media

Social Media Trendrr SM2 Alterian

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. link] jaybaer Yes indeed. Eventually, I hope.

Social Media

Social Media Strategy Statistics Metrics

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. Each brand has its own budget, has its own thought process, has a different brand managers.

Social Media

Social Media Adwords B2B Training

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

JULY 27, 2012

We are in the process right now at Convince & Convert of doing some company activation programs in social. It’s one of those things where, there are always two sides to that coin in terms of activating social advocates internally and externally. But it got me to thinking. That sounds funny and unpleasant.

Airlines

Airlines Sentiment Hotels ROI

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! Thanks, Jay!

Questions

Questions Social Media Consultant Education

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media

Social Media Marketing Consultant Communities

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? Thanks for the Radian6 shout-out!

Social Media

Social Media Strategy Consultant Tweetdeck

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. I just find it so fascinating!

Marketing

Marketing How To SEO Training

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. What is Social Media Optimization and Why Should I Care?

Social Media

Social Media Tools Strategy Tips

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

APRIL 9, 2012

It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. This free tool graphically shows peak Twitter activity for any Twitter handle. How can you quickly find out how far a link has spread on Twitter?

Review

Review Tools Social Media Klout

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

JUNE 14, 2012

If you’re not active at all, if you’re not even listening, much less responding, you have no chance to turn lemons into lemonade. You don’t need a full blown Radian6 installation to get started, just doing some listening. Katie : I think Twitter’s a pretty good example of this. Jill : Yeah. Katie : Yeah.

Hashtag

Hashtag B2B Social Media Metrics

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use your listening tools to stay active in pertinent discussions. As I am currently in the process of my own personal branding exercise, this post could not come at a better time. Thanks Chris: Some wonderful information to process.

Social Media

Social Media Brands Technorati RSS

Social Media Informer

Sysomos Audience Moves Towards Measuring Social Media ROI

Four Ways to Measure Social Media Marketing Results

Trending Sources

The Gamification of Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Using Social Media in an Awareness Campaign | Shuaism

Social Media Integration in Higher Education | Social Media Strategery

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Social Pros 29 – Lauren Vargas, Aetna

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Convince and Convert Blog: Social Media Strategy and Social Media.

What Bubba Gump Shrimp Can Teach You About Social Media

Social Pros 26 – Richard Owen, Satmetrix

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

What Traits Define a Social Media Marketer?

Convince and Convert Blog: Social Media Strategy and Social Media.

Advice for a New Internet Marketer (or How to Spot Internet.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

38+ Cool Social Media and Web Tools and Reviews

Social Pros 20 – Katie Morse, Billboard

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Stay Connected