Webbiquity SMM

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

OCTOBER 25, 2016

Has an unusually large following for a non-famous person—and that following is active. For example, their tweets often generate 10 or more and retweets. And give as much value as you possibly can in the process. Here are some ways to identify mid-level influencers: Maybe isn’t “famous” in the classic sense.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

OCTOBER 20, 2015

The approval process can take anywhere from 15 minutes to 24 hours. Because of this, it’s highly recommended to always make the suggested revisions the first time around, and not continue sending an unrevised ad—this will make the process go more quickly and be less painful for everyone.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. You whipped out your site activity tracker and found out that your bounce rate is going through the roof.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

MAY 10, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. An active and helpful support forum? The core of social media marketing efforts should be the corporate blog.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 1, 2011

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. Constantly gather, and incorporate, customer feedback. Make customer satisfaction everyone’s job.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. It’s a manual process that takes time to work, but when it does and once you have a strong identity and community on Quora, you’ll find your tribe promotes you organically without you having to ask them to do it.

Brands 204

Brands NoFollow Marketing B2B 204

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Provide prospects with a “guided tour.”

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How does this compare to other activities? What topics are they most interested in exploring or discussing?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 23, 2012

Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media. Itweetlive.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • For example, gaskets are boring. As technology and buying processes change, SEO evolves. . • Don’t be boring! Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JUNE 10, 2014

For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Use a WordPress plugin to simplify the process of highlighting news, product, and other specific types of content. ” For WordPress blogs or sites, use a plugin like WP Open Graph or Facebook Open Graph Meta Tags for WordPress to simplify the process.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

FEBRUARY 4, 2014

You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Yvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process.

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

MARCH 31, 2011

For example: an employee criticizes her boss on Facebook. Customer support should have insights into workflow processes (e.g., Fortunately for enterprises that have not drafted a policy, there are many examples online including lists from Social Media Governance , 123 Social Media and Dave Fleet. Probably a question for HR.

Policies 167

Policies Social Media Groups Groups 167

Webbiquity SMM

FEBRUARY 11, 2013

” How can you grow and maintain an active, relevant Twitter following? Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.”

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. 88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. are now active on at least one social network, up from 67% in 2012.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Provide prospects with a “guided tour.”

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. 10 Tips for LinkedIn Social Networking by Online Social Networking.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. How do the audiences differ across various social networks?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 28, 2012

What’s the best process for developing a social media marketing plan? Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

AUGUST 4, 2015

For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. Search engines look for activity as well as the existence of the social media accounts and overall user engagement. 2) Social Proof.

Reputation 100

Reputation SEO Engineering Yahoo 100

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

APRIL 23, 2013

Rebel Brown offers practical guidance on how to avoid self-promotion and salesy content that “will send your audiences running” and instead focus on providing value: “For example, let’s say your audience is challenged by performance problems with their applications. 11 Timeless Examples #FTW by aimClear Blog.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JANUARY 31, 2011

Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. 13 Twitter Tips for Increasing Engagement by Sazbean.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

SEPTEMBER 13, 2016

In fact, setting goals is a key component of establishing a process to measure social media profitability. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. But it doesn’t have to be that way.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

JULY 7, 2014

Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”).

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

DECEMBER 10, 2019

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. For example, a brand that creates baby products will target an audience of pregnant women and mothers with children under three years old. What’s in this post: 1. Understanding your target audience.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). Jeff Bullas ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

DECEMBER 4, 2019

For example, sharing blog posts with infographics offers great visuals to keep your readers hooked. For the best results, connect with others by re-pinning their content and stay as active as possible. But even in some B2B segments, you can generate traffic from Pinterest if you have great visual content. Write Content for LinkedIn.

Tips 131

Tips B2B SEO YouTube 131

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. What is Social Media Optimization and Why Should I Care?

Social Media 200

Social Media Tools Strategy Tips 200