Dave Fleet
NOVEMBER 29, 2010
Look for agencies with a long-term approach – with thoughts on how they’re going to generate ongoing engagement with fans you acquire; with ideas for how to maintain attention between your larger spikes in activity. Look for these examples and for their suggestions on how to work collaboratively with your other agencies.
Dave Fleet
FEBRUARY 28, 2013
This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. When you begin to activate social at large scale, statistical analysis of content and program performance can yield invaluable insights.
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Dave Fleet
FEBRUARY 1, 2011
Facebook is experimenting with enhancing security around user accounts through a socially-enabled login process. This new mechanism, PC Magazine tells us , will only be shown if Facebook detects unusual activity on your account (for example, logging in in one place then logging in a thousand miles away shortly thereafter).
Dave Fleet
SEPTEMBER 7, 2011
Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Here are four ways to begin to improve your social media content strategy.
Dave Fleet
SEPTEMBER 27, 2011
It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.
Dave Fleet
AUGUST 22, 2011
In fact, along with the examples spread liberally throughout the book, there’s a whole chapter consisting purely of case studies of eight diverse organizations using social media in diverse ways. How you can go about planning and optimizing your own activities. Why does this matter?
Dave Fleet
JUNE 15, 2010
Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.
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