Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The major “Web 2.0″ ″ and social networking technologies that have been created in the last several years have been a major boon for consumers and web users. This new world is an evolution of the Web and it cannot be undone. FriendFeed’s activity for me has ebbs and flows.

Aggregator 151

Aggregator Content Digg Posterous 151

Buzz Marketing for Technology

JUNE 27, 2008

Each of these categories were broken up into units that included related readings and activities that used each of the technologies listed above. For example, IM and texting requires short sentences and abbreviated speech in order for there to be timely feedback between the writer and reader. Corporate Policies on Web 2.0.

Wiki 113

Wiki Class Web 2.0 Skills 113

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. It seems the activity level has fallen off. Kiva is an organization who allows anyone to contribute money to aid an entrepreneur in a developing country be successful in a business he/she is trying to begin or further develop.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Social Media Strategery

OCTOBER 27, 2009

Be active within the social media and Gov 2.0 Stay on top of current Gov 2.0 Get to know the mission and unique processes and policies of the people you’re talking to. After all, government gets to have its own “2.0” All other industry reference for social media is “Web 2.0.” designation, right?

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 12, 2008

For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 What other differences do you see?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

SEPTEMBER 24, 2008

Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to understand that when you’re blogging, that’s no different than operating in a social environment on a Coast Guard base or anyplace else,” he said. However, as you noted from the STRATCOM example, this is not necessarily the case.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

FEBRUARY 23, 2009

Day One Along with 20 or so of my colleagues working on Booz Allen’s own deployment of an Enterprise 2.0 platform , our first day began with our instructor, Hanns Kohler-Kruner , leading us through an activity to determine what Enterprise 2.0 Facebook firewall gov20 government government 2.0 Technology? Innovation?

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 In social media spheres, it’s almost unavoidable to not engage online with content in some way. What content are they sharing?

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. The term Web 2.0 In contrast, the Web 2.0

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Work With Web Developers to Update Your Site for Web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

JUNE 21, 2009

Enterprise 2.0 Make sure you give it every chance to succeed and address the people, policies, and processes too. core values , E2.0 , enterprise 2.0 , firewall , social media This post was written by: sradick - who has written 82 posts on Social Media Strategery. and expect it to get used. and expect it to get used.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Techipedia: Tamar Weinberg

JUNE 10, 2010

As long as there’s a healthy balance in their activities, I don’t see a problem. Side note: The free flow of information on the web is a part of our modern world. COPPA laws protect children under the age of 13, and that’s why Ani’s blog, for example, is protected (by her mother’s request).

Blogger 241

Blogger StumbleUpon Communities Journal 241

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you’re not actively engaged, the news won’t come at you. For example, just the other day I stumbled upon an Apple press release from 2003. If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. Would Be interesting to see and filter out areas for example US and Non-US traffic. Most Stumblers are casual browsers by nature who use the network to discover new and interesting content. Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential. Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Ray January 13, 2010 at 2:06 am I could be wrong but the Facebook user claim is based on active users only.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Social Media Strategery

JULY 11, 2010

Through near constant talk of policies, regulations, and costs, The Downer calls attention to every possible reason why an idea can’t and won’t work, yet is unable to see the potential benefits. Facebook firewall gov20 government government 2.0 FASTForward FedScoop Governing People Government 2.0

Gov 2.0 139

Gov 2.0 Social Media Collaboration Web 2.0 139

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. They have an interest in the world around them, and being active in it. Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JUNE 27, 2008

Some have suggested that the principles of PLEs can be presented in a software tool (see Plex , for example), while others suggest it to be more of a concept than a particular tool. The differing viewpoints of PLEs are reflective of infancy of the concept, and the practical applications of the read/write web itself. Activities.

Wiki 184

Wiki Aggregator Social Bookmarking API 184

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Some blogs cover startups that meet a specific set of criteria.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Social Media Strategery

APRIL 2, 2010

The Starter Videos Go to [link] and watch their videos on technology – great starting point to understand the basics Watch the Social Media Revolution video as it will give you some great stats on the impact of social media) The Us Now Video (warning: it’s an hour long, but it’s a fantastic, inspiring piece on Government 2.0)

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Buzz Marketing for Technology

JUNE 23, 2008

as Blackboard and Web CT have become the norm for. examples from an information technology classroom, this paper describes several ways to structure and. Keywords : Wiki, Course Management, Collaboration, Web 2.0, activities and store them in a centrally available. promotes an active. As Internet.

Journal 142

Journal Wiki Class Collaboration 142

Social Media Strategery

MARCH 7, 2010

Development Social Media The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It Mon, Mar 8, 2010 Government 2.0 “Dear U.S. There have been a multitude of new policies , conferences , guidelines , platforms , and even awards for things related to something called Government 2.0

Gov 2.0 119

Gov 2.0 Forums Collaboration Data 119

Techipedia: Tamar Weinberg

APRIL 8, 2010

And get your account started and active immediately. If you blog or post comments, you should make sure it adheres to your company’s social media policy. Soon, this craze would go away when the Niche social networking sites get more active which is going to be the future of Web. You have ignored the policy entirely.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277