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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Social Media Policies and Regulation.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Targeting small businesses, targeting enterprises, very passive support versus very active customer support. Turns on a dime.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Eric : Well, it definitely lowers the hurdle in terms of activation. They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. For example, Chart House is one of our brands that has a different page for its local location.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts. Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones.

Questions 160