Sherrilynne Starkie

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

The new law provides a safe harbour to those who create and also those who host that content, for example.”. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

Committee 312
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Social media consultants write policies and guidelines to empower teams while mitigating risk. Today, consultants identify potential partners whose social media activities add value. But, its use is not limited to marketing.

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Measuring what matters in communications

Sherrilynne Starkie

Examples include driving traffic to the website, driving sales inquiries. With the legalization of cannabis, it’s interesting to note that most organizations don’t have policy. First of all you have to raise the awareness of the implications of not having this policy which can be very serious from a legal standpoint.

Policies 231
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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Let’s look at an example.

Marketing 284