Dave Fleet

NOVEMBER 2, 2010

As this continues, we’ll see fewer and fewer stand-alone “social media&# successes and more and more multi-channel successes – for example, owned properties supported by earned media, paid ads and social channels. If your policies are poor, good communications won’t help.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

NOVEMBER 29, 2010

Look for agencies with a long-term approach – with thoughts on how they’re going to generate ongoing engagement with fans you acquire; with ideas for how to maintain attention between your larger spikes in activity. Look for these examples and for their suggestions on how to work collaboratively with your other agencies.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

SEPTEMBER 27, 2011

It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273