Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. In the following, we are going to outline what exactly a social media policy is, what the benefits are from implementing one in your organization and which elements it can include. What is a social media policy?
How to Create An Effective Social Media Policy (Before It’s Too Late)
JUNE 1, 2016
If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. When most articles talk about creating a social media policy, they focus on preventing major social media fails that can hurt a company image in drastic (and sometime irreparable) ways. Who Are the Stakeholders in Your Social Media Policy?
What Pinterest’s Updated Policies Mean for Marketers
APRIL 9, 2014
———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Brands need to be careful moving forward and ensure they are in compliance with the Pinterest policies. 2. Paying Pinners.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Cookies Policy (updated). Platform Policy (updated). For example, we don’t permit ads that include sound unless you interact with them, and we prohibit deceptive ads and ads for unsafe products and services. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. billion people who are connected to Facebook.
3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
MAY 3, 2016
So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). What was the situation before the Facebook branded content policy update? Breaking the rules.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
How can you make sure your company’s social media policy doesn’t run afoul of employment law? Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Writing Social Media Policies. Research] by Heidi Cohen.
Social Media in the Workplace
OCTOBER 18, 2011
Kim which found that the amount of Internet browsing a person does during the day, including visiting social media sites, is significantly and positively related to such upbeat mental states as excited, interested, alert , and active , and inversely related to such negative mental states as distressed, fearful, hostile, and jittery. Does social media have a place at the office?
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” train my staff to be open to test anything; Facebook is a great place to enact this policy because of its generally clean traffic. Facebook’s new ad load policy makes an even more compelling case for an ongoing commitment to testing. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population!
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Example: Consider two users who Re-tweet my Tweet. However, I will make a case today that will show you that Klout not only sells our data but also engages in activity that is a direct breach of the terms and conditions of Twitter’s public API. Blog Klout Social Media ethics influence klout klout concern klout score social media social media tools twitter twitter policy
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. Looking for examples of social media success to emulate? B2B Social Media Example: GE MarkNet by Social Media B2B. What should I monitor for? But 44.24
Another Word on Social Media Guidelines
FEBRUARY 25, 2011
Other employees commented on her post, so the NLRB ruled that postings were subject to the National Labor Relations Act as “protected converted activity.” The employer’s extremely broad social media policy was the source of its undoing. The main advocate against social media policies, Lance Haun of TLNT , wrote in November NLRB Gives You Another Reason to Avoid a Social Media Policy.
5 Rules for Your Social Voice During A Crisis
MAY 27, 2013
There are a huge number of nonprofits that are active on both Twitter and Facebook. Here’s another great example from The Happiness Theory : Thoughts are with families in the OKC #Tornadoes Giving is the greatest form of happiness: Donate a Teddybear to help 947freshfm.cbslocal.com/2013/05/22/sen…. — The Happiness Theory (@YourHappyTheory) May 22, 2013. 4. Stop Automation.
How to Write a Social Media Policy
SEPTEMBER 30, 2010
Why is having a social media policy in place so critical? Those employees may be accessing social networks away from work and using them primarily for sharing pictures of their kids or planning their weekend activities, but workplace topics are all but certain to come up from time to time; how many people do you know who never talk about their company outside of the workplace? Wikis.
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
OCTOBER 18, 2016
Backing up what you write about with facts, case studies and examples. 10 Ways to Activate Your Audience (episode 124). Related Stories Blogging for Business: 10 Foundational Requirements for Success Facebook Advertising Policies in a Nutshell – Get Your Ad Approved 10 Time Hacks to Design Your Dream Life and Business. Content marketing is no different. being relevant?
Semantics: Social Media Policy, or Guidelines?
OCTOBER 8, 2010
As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Policy. Guidelines. Social Media.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. Mobile ad revenue represented 89 percent of total ad revenue. Product overview.
Do You Have A Social Media Training Policy?
Small Business Mavericks
MAY 2, 2014
If you don’t have a social media policy in place, I strongly encourage you to figure it out and get it going because your employees are active in social media already and some of them might handle your email and postings. policies on personal posts regarding work — show the fallout from viral disasters as examples. Social Media employee training social media marketing social media policies social media training Your employee is the face of your business, as far as your customer is concerned, right?
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. An example. Meanwhile, I did my uncle proud.
Book Review: The Social Employee
MARCH 4, 2014
They know the company’s products, people, policies and procedures from the inside. Of course, most organizations of any size now have social media policies in place; but these often only set the basic ground rules for discussing the company in social media (e.g., One of the most powerful impacts of social media is the way has democratized brands.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian.
Protected Concerted What? The National Labor Relations Board and Social Media
NOVEMBER 8, 2012
The National Labor Relations Board (NLRB) is at it again, by recently releasing its first two rulings on employer social media policies. In 2010 the NLRB’s administrative law judges issued several findings that employers’ social media policies were violating their employees’ right to engage in “protected concerted activity” as protected by the National Labor Relations Act of 1935.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Advertisers have also taken notice of the larg e and active user base, having spent millions of dollars on the platform in 2015. However, for the members of our associations and organizations who are outside of DC, this level of access can often be enthralling. It can be as simple as doing a quick video before going into a Senator’s office or some scenes from an internal policy meeting.
10 Reasons to Have a Social Media Response Triage Flowchart
NOVEMBER 22, 2010
Here’s one example*. Depending on your particular organization and community activity, you might have a culture of speedier or slower response times (though you should have infrastructure in place to monitor 24/7 either way, because social media doesn’t stop at 5 pm or on the weekends). Right-click and open in a new tab or window for a full-size image).
Association Social Media: The CFA Institute
DECEMBER 10, 2014
As our social media strategy gathered momentum and our external social media footprint grew exponentially, the organization invested in our activities and we built out a global team of dedicated social media professionals. On Twitter, our policy and advocacy messages and our blog content tend to resonate strongly. Our Twitter footprint is a great example of how this can work.
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
Even though, most of the social media strategies today still concentres only on “Philanthropic” or “Social contribution” activities and the idea of building brand through adding value to the consumer. Social media can be the enabler of different CSR strategies and go beyond marketing by adding value to different value chain activities. Social media is maturing. What do you think?
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Activity. Activity. LInkedIn has stated profile activity is one of the factors that determine where a profile shows up in search results. By Erika Heald. That’s why there’s no better time than now to tackle a quick LinkedIn audit.
Legal and Ethical Issues in Marketing
MAY 28, 2015
For example, when does data collection become an invasion of privacy? When does promotional activity become a misleading claim? But this activity creates privacy concerns. While this activity is not strictly illegal in most countries, there is an ethical issue in marketing that has received much media attention and uproar in recent times. and 6 p.m. and 5 p.m.
Best Business Social Media and Blogging Guidelines
The Way of the Web
FEBRUARY 9, 2014
Social Media policies and guidelines are vital for every business and employee. Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload can be shared, and the responses can be crafted by those in the best position to respond with the right knowledge on a subject. List of Social Media Guidelines and Policies: Company Name Document Name Link.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. They’re a textbook example of how to build a platform by doing one thing better than anyone else. This tool provides a way to get an alert in real time if any social-media posts which others make violates a company policy or the law. ” — Visually.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
She’s written an E-Book, 5 secrets to Branding your Business from the Heart , a how-to guide complete with activities and examples throughout. Related posts: 12 Most Common Elements of Effective Social Media Policies. This is the guest post by Andrea Shillington. Social media has forever changed marketing and business. But how do you discover this clarity of voice?
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Offer clear and user-friendly policies so that prospective customers understand the details of the transaction and they’re more inclined to part with their money. Guest post by Philip Masterson.
How to Recover From Social Media Fails
JUNE 27, 2016
Create a Social Media Policy. If you look back 10 years ago, the concept of creating a company social media policy may have seemed ridiculous. After news stories continue to appear about major social media fails, having written rules for social media activity should be the norm. It’s important to keep in mind that your policy should be tailored to your business.
7 Tips For Getting Legal Approval on Social Media Programs
SEPTEMBER 27, 2011
It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. Your lawyers are likely to respond well to examples of how other organizations have done similar things successfully (and trouble-free) in the past. What do you think? Tweet.
The New Dilemma: Social Media Exposes Us to Too Much, Too Often
Techipedia: Tamar Weinberg
DECEMBER 26, 2012
Instead of having to actively search for new and interesting things, our friends were doing the work for us. One of the best examples of how this overabundance has done harm is with daily deal sites. Fortunately Facebook has enabled users with ways to limit this form of targeting and has changed its policies for app developers numerous times. Featured Social Media
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions. billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users. Guest post by Gary Dek.
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
All this will need to be subject to a standard policy—this way, whenever a client reaches out to you, he’ll receive the exact same message, which will make your brand image resonate stronger. Set a good example yourself, too. For example, do you know who came up with your company’s logo and why? By Monique Craig. Establish a Brand Consistency Team.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Just look at Zappos as an example. In short, by ignoring new technologies like Social Media and Social Networking, companies are not only burying their proverbial heads, but are actively engaging in hypocrisy regarding their messages to employees. This same company issues laptops, email, and wireless access to all of their employees. Hmmm…slight change in position, eh?
What’s in Your Community Manager Job Description?
APRIL 29, 2015
For example: Note that the position can be more or less administrative/operational, more or less technical, and more or less publicly visible. And how does this position differ from your social media manager (or how does it relate to the activities your SM manager does? Make sure you have addressed these questions before you hire the wrong person. But wait!