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The Essential Guide to Successful Intent-Based Marketing

Oktopost

It can be split into two categories, active and passive: 1. Active Intent. Also called transactional intent, active buyer intent shows behavior that indicates customers are taking action to research a particular product or service. Content consumption (type, amount, and preferred content). Identify new potential buyers.

B2B 89
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How Does A Tweet Become A Lead?

Small Business Mavericks

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” You pay for stuff like display ads, pay-per-click, paid search, etc. You control your owned media: the accounts, pages, and sites you have as channels to get your message out.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Ask for examples of when the agency has said no. Office tour.

How To 166
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Monthly Active Users. There are five types of roles (ordered from those with the least privileges to the most): Analyst : Can view insights and see who posted as the page.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Monthly Active Users. There are five types of roles (ordered from those with the least privileges to the most): Analyst : Can view insights and see who posted as the page.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Does your brand come up in relevant conversations about the type of products you sell? For example, if you run a skincare line, there are people who’ve always wanted to use your products but would prefer fragrance-free versions of them. Always be active on social channels. Competitor research.

SEO 144
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How To Get More Share of Voice on Social Media

Hootsuite

For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. To understand how your ads are performing, you need to measure your share of voice for paid search. Maintain an active presence. Share of voice for PPC. Improve your Quality Score.