The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Point-of-Purchase: End caps or displays with heavy marketing designed to activate the impulse of a consumer’s purchasing habits.

Retail 79

Retail Nielsen ROI Sentiment 79

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Twitter followers and Facebook fans and the most egregious example. In Charlotte, North Carolina there are something like 1.7 million households with a television. Then, digital marketing came along.

Metrics 127

Metrics Postrank Klout Marketing 127

Razor Social

MAY 15, 2019

Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used. Activate Your in-House Army of Sharers.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

OCTOBER 26, 2011

In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines. There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! Why would search engines affect news consumption?

News 56

News Press Release Yahoo Nielsen 56

Buffer Social

MAY 8, 2019

A great example of this is Ugly’s National Sibling’s Day post on Instagram. Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email. We’re about living at authentic life.”.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

MARCH 13, 2017

Let’s go back to the restaurant example for a second. One classic example is the Solomon Asch conformity experiment that took place in 1951. The restaurant example we gave in the beginning shows how effective social proof can be in an offline setting. Social proof isn’t new. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Sprout Social

MARCH 8, 2017

For example, if you’re trying to find a social media influencer on grilling and barbecuing, you’ll want people such as: Food critics in the industry. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. People with popular outdoor cooking Instagram accounts.

Influencer 111

Influencer Social Media How To SEO 111

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Engagements Engagement Rate CPE.

Social Media 171

Social Media CPC CPA Aggregator 171

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. – but I bet nothing will come of it.

Hotels 85

Hotels Tourism Travel Social Media 85

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. They analyzed more than 5.7 On the floor.

UGC 87

UGC Report Social Media Nielsen 87

Webbiquity SMM

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Bad Outreach Examples – How Not to Secure a Guest Blogging Spot by SteamFeed. The world has changed. ” Guides to the Evolution of PR. ” Quick Refresh on Untapped Opportunities for PR by Ishmael’s Corner.

Press Release 217

Press Release Nielsen Blogger SEO 217

Rebekah Radice

NOVEMBER 24, 2017

Let’s use “City Mixers” as an example. This will be top of funnel (awareness), middle of the funnel (nurture), and bottom of the funnel (activation) content that generates leads at every stage of the customer journey. Many social listening tools, allow you to opt in to receive daily reports on those mentions.

Hashtag 138

Hashtag Influencer Trends Industry 138

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Mindjumpers

AUGUST 1, 2012

another big social media marketing player, assessed: “The Wildfire acquisition by Google is a prime example of the herd mentality of the market. According to Komfo’s annual report, Komfo has entered an alliance with the web content management company Sitecore. Which Social Network Has The Highest User Activity? infographic].

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Let’s use “City Mixers” as an example. This will be top of funnel (awareness), middle of the funnel (nurture), and bottom of the funnel (activation) content that generates leads at every stage of the customer journey. Many social listening tools, allow you to opt in to receive daily reports on those mentions.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Look under “G&# for “glasses.&# Look under “E&# for “eye glasses.&# What do you think? Worth a try? link] Top ?

Brands 143

Brands Content Social Media Consultant 143

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 33

Brands Metrics Blogger Survey 33

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Stay active. Do you recognize some of your tweets in the following examples? reporting is greater on Twitter than other networks). Quantity can’t be forgotten. Place a Facebook/Twitter/Instagram logo on your blog.

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20

Sprout Social

APRIL 25, 2022

Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love. Visual content supports every stage of the buying process.

B2B 123

B2B Instagram How To Marketing 123

Buffer Social

AUGUST 9, 2016

billion daily active users on – 1.03 As Jon Loomer reported : Your ads will no longer be rejected for having too much text. For example, why should someone join your email list? A popup will appear with three different ways to create your audience: Customer List, Website Traffic, or App Activity.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 24, 2012

Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Glen Gilmore reviews some high-profile examples of social media legal cases, which, he writes, “have largely been related to cases of egregious misconduct.”

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). In a room full of 100 people there will statistically be at least two active bloggers. There are more quotes, examples and data excerpts in this post than any other I have written.

Sites 96

Sites Industry Blogger News 96

Writtent Blog

JULY 1, 2014

In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. A fantastic example of this principle is Guy Kawasaki’s role as a chief evangelist of Canva. Use Video Already! Think Small. Infographics are so 2013.

Content 95

Content Nielsen Marketing Repository 95

Hootsuite

OCTOBER 15, 2020

Closed captions on videos are a prime example. A 2018 survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands. Nielsen Norman Group has helpful guidelines for visualizing links.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Buffer Social

MARCH 16, 2017

For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. Interests — You can target or exclude people based on their interests, their activities on Facebook, the Pages they liked, and related topics. See the example above.). Single Image.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example!

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Later

APRIL 14, 2019

For example, Amex asked their brand ambassadors to use the #AmexLife hashtag to spread awareness about the exclusive perks available to American Express members during the festival in 2018. It’s reported that American Express reached an audience of nearly 15.3 million posts on Instagram tagged with #coachella.

Trends 58

Trends Instagram Collaboration Hosting 58