Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

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Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Historical performance is another essential metric to track to ensure the influencer maps to their goals.

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ROI Influencer Marketing Survey 107

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

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Engagement Tips Loyalty Metrics 106

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

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Metrics Social Media CPM CPC 112

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Analytics Report Social Media Google 140

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, your SEO team may aim to increase domain authority through backlinks.

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Marketing How To Sample Samples 132

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time.

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Data B2B How To Metrics 124

Sprout Social

MAY 20, 2021

As both a metric and a concept, workplaces have been laser-focused on employee engagement in recent years. Employee feedback surveys. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority.

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Engagement Survey How To Collaboration 131

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Survey Skills How To 62

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Here are a few examples of goals you may want to set here: More traffic (clicks to your website). Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Unlike the above metrics, this one should be going down.

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Social Media Strategy Marketing How To 171

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Be a Pirate. Retention: retaining your customers. .

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Strategy Metrics Process B2B 144

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

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Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

FEBRUARY 24, 2021

Well, let me give you an example. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Measure Key Social Listening Metrics.

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Social Media Strategy Sentiment Marketing 147

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

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Influencer Marketing Collaboration ROI 107

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. A happy customer is a repeat customer. VoC stage 2: Analysis.

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Data Survey How To Review 125

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Some metrics carry over, like bounce rate, total page visits, and time spent on-site. Marketing KPIs.

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B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Process Sentiment Analysis Applications 111

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. For example, a company compares its marketing campaign ROI to its competitors.

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Metrics Analysis Comparison Price 59

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Team Social Media Management Report 103

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time.

Data 62

Data B2B How To Metrics 62

Sprout Social

FEBRUARY 29, 2024

For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. By tracking essential metrics such as audience growth, engagement and post volume across various networks, marketers can benchmark their social presence against competitors.

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Patterns Sentiment Analysis Proposal 121

Hootsuite

JULY 8, 2020

When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI. Analyze your organic and paid metrics together.

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HootSuite Organization Strategy Metrics 109

Keyhole.co

AUGUST 16, 2023

Conduct surveys, analyze feedback, and monitor how they interact with your business to identify their interests and pain points. For example, if you have a fitness brand, you can produce videos and content about effective workout routines, healthy recipes, and lifestyle tips to cater to your health-conscious audience.

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Campaign Social Media Marketing Metrics 52

Socialized

FEBRUARY 10, 2021

You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. If a target is too broad to be precise, divide the target by social media or metric in weekly or monthly, or quarterly targets.

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Questions Social Media Social Networking Metrics 130

Sprout Social

NOVEMBER 1, 2021

One classic example of this is an employee of the month program, where a valued employee receives public recognition and sometimes, monetary compensation or some other reward. In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves.

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Training Study Metrics Social Media 124

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. However, any business-as-usual activities need to be managed carefully. Conclusion.

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Strategy Metrics Hubspot Retail 143

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. The project owners can be responsible for overseeing or actively: Curating content for employees to share. Identify employees who are already active on social media, and those with a large LinkedIn network. Tip 6: Onboard and train employees. Tip 7: Set an internal promotion schedule.

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LinkedIn Tips Curation Training 115

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

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Survey Social Media Wikipedia LinkedIn 74

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value. More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI.

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ROI HootSuite Cost Campaign 113

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Today, Social Media Listening tools like Keyhole let you gather vital metrics such as how often your brand or your competitors are mentioned. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

JULY 8, 2020

When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI. Analyze your organic and paid metrics together.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. Include a list of all platforms they are on, how active they are and what type of content they are sharing. They should guide all of your campaigns, content creation, and community management activities.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 114

Razor Social

JUNE 22, 2017

The first example of strategic content that comes to mind is a research report that has reached a cult status in the blogging industry – Andy Crestodina’s annual blogger survey. Imagine if instead of allowing yourself to get caught up in vanity metrics (e.g. Relationships. the number of followers, fans, likes, etc.),

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Social Media Content Survey Influencer 110