Socialmedia.biz

AUGUST 21, 2018

Social media has been the fastest growing trend in world history, with Facebook amassing more than 2 billion monthly active users since its launch in 2006. For reference, when the internet became publicly available, it managed to bring together 1 billion users in 10 years. Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Koka Sexton

AUGUST 10, 2023

To answer this question, it’s important to understand the different metrics that influence the SaaS sales cycle’s duration. By mastering these metrics, one can learn to optimize their sales journey and reach success within the 84-day timeframe. Fortunately, they are quite simple to understand.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Jon Loomer

OCTOBER 4, 2023

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. An example is when your goal is to drive quality traffic to your website (without a purchase or lead as an immediate goal). So, when are specific examples of times you should use one over the other?

Eventful 185

Eventful Conversation Embedding URL 185

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Historical performance is another essential metric to track to ensure the influencer maps to their goals. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” For example, influencers have pretty much taken over TikTok and Instagram.

Influencer 94

Influencer UGC Metrics Case Study 94

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example.

Metrics 128

Metrics Postrank Klout Marketing 128

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. Don’t just keep it as a reference; leverage and integrate it into your marketing strategies.

Data 124

Data B2B How To Metrics 124

Oktopost

MARCH 20, 2021

This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

APRIL 3, 2024

For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. The influencers you consider partnering with should also be active on the same channels as your audience. He refers to his Instagram as his “daily style diary.”

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instead, LEGO keeps touching base with various pop culture references and fan favorites.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 111

Process Sentiment Analysis Applications 111

Keyhole.co

MARCH 28, 2024

For example, you can share an article about how auto loans work on LinkedIn as a car financing company. See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example: You can use hashtags for your LinkedIn profile and posts. Have you seen an increase in the number of these metrics?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

MAY 20, 2021

As both a metric and a concept, workplaces have been laser-focused on employee engagement in recent years. Here’s a basic turnover rate formula from SHRM , for reference: Turnover Rate = # of Separations / Avg. # For reference, ~25% is the “average” turnover rate for employees that leave voluntarily.

Engagement 131

Engagement Survey How To Collaboration 131

Keyhole.co

JANUARY 23, 2024

billion active users, and statistics show that this number​ is growing. Today, we’ll show you why monthly Facebook reporting​ is important for your business, the key metrics you should​ be monitoring, and how to create a monthly Facebook analytics report with our free template. What Facebook metrics should you be tracking?

Template 59

Template Templates Analytics Report 59

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Both graphs refer to viewers’ local time zones. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy.

Analytics 142

Analytics YouTube Video Embedding 142

Oktopost

MARCH 23, 2020

This is why automation of B2B marketing and sales activities appears inevitable. Marketing Intelligence – This essentially refers to the use of tracking codes to monitor online behaviors. For example, companies that use automation to manage their leads can expect a 10% or more bump in revenue within 6-9 months.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. To activate the Q&A feature on TikTok: Go to your Profile. Templates for every social network.

Tools 123

Tools Strategy Video Library 123

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Step 1: Identify your social media marketing goals and metrics. Here are a few examples of goals you may want to set here: More traffic (clicks to your website). Most of those metrics should be measured long-term.

Social Media 171

Social Media Strategy Marketing How To 171

Buffer Social

JANUARY 19, 2024

These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board. We also segment out our least engaged subscribers by not emailing them. We tested smaller elements like subject lines and send times.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. What is AI? This leads to tailored support experiences and recommendations.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

NOVEMBER 1, 2021

One classic example of this is an employee of the month program, where a valued employee receives public recognition and sometimes, monetary compensation or some other reward. Let’s explore additional metrics that help you track the performance of employee advocacy. Active participation. Easy, ready content to use.

Training 124

Training Study Metrics Social Media 124

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content?

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So don’t just schedule time for posting into your day; schedule time for actively engaging with your audience in the comment section or elsewhere on the site.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

FEBRUARY 5, 2020

Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. That means you can’t simply get a metric for your overall reach. Facebook provides a few other less common metrics that brands can use to measure their reach. Types of Reach.

Facebook 145

Facebook How To Metrics Organization 145

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples.

Research 77

Research Google Newsletter Curation 77

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Dave Fleet

NOVEMBER 29, 2010

That means considering objectives, stakeholders, your key audiences, other overarching strategic considerations and appropriate metrics alongside the tactical ideas. Look for these examples and for their suggestions on how to work collaboratively with your other agencies. How to assess: Make this part of your client reference checks.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. Don’t just keep it as a reference; leverage and integrate it into your marketing strategies.

Data 62

Data B2B How To Metrics 62

agora pulse

JULY 25, 2019

Follower growth is somewhat of a vanity metric , but you should not to completely ignore your follower numbers. A big influx of activity can also mean that you’ve had a mention by a bigger brand and that you’re getting an influx of traffic. Reach refers to the unique number of people that saw your piece of content.

LinkedIn 85

LinkedIn Report Metrics Overview 85

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Jon Loomer

JANUARY 9, 2020

In the example below, I’ve started typing “Samsung Galaxy s10,” and options populate that can be selected: You can select multiple options in this list of devices where you would like to have Facebook place the ad: Of course, some specific devices may not be available in this list.

Mobile 176

Mobile Instagram Facebook How To 176