Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further.

Authentication 92

Authentication Examples Class Team 92

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Consider this example. So what exactly is the sweet spot? million followers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Social Media Strategies Summit

MAY 27, 2022

Creating and posting content is an ongoing process, and it takes considerable time and effort. Track your time for at least a week and figure out what social media activities take the most of your time. Make a list of repeat activities you perform daily and write down the time spent on each. Track Your Time. Hashtags to be used.

Social Media 179

Social Media Strategy Marketing Curation 179

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. How large is their following?

Analysis 186

Analysis Social Media How To Hashtag 186

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, if your brand is launching a new product, one focus area could be price.

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Historical performance is another essential metric to track to ensure the influencer maps to their goals. He points to an example of a health food company.

ROI 106

ROI Influencer Marketing Survey 106

Oktopost

MARCH 20, 2021

More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Buffer Social

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Convince & Convert

DECEMBER 15, 2023

Here are two ways it helps: Attracts people towards your journey : The audience loves transparency and connects really well when they witness the highs and lows of the process. Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management.

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

NOVEMBER 16, 2023

But this process comes with its own set of challenges. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. Complaint management process What is a complaint management process, exactly?

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. abercrombie Replying to @sydney?

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. It doesn’t focus on external factors like how other businesses are performing on those same metrics. But competitor benchmarking compares your processes, products, and ROI against competing brands.

Metrics 59

Metrics Analysis Comparison Price 59

Koka Sexton

AUGUST 10, 2023

To answer this question, it’s important to understand the different metrics that influence the SaaS sales cycle’s duration. By mastering these metrics, one can learn to optimize their sales journey and reach success within the 84-day timeframe. Fortunately, they are quite simple to understand.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 18, 2023

They enable you to track your competitors’ key metrics like audience growth, engagement and post volume for each network, then compare them against your profiles so you can benchmark your performance. For example, take an article that resonates with your audience and break it down in several different social posts. The verdict?

Social Media 126

Social Media Template Templates Skills 126

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. For example, influencers have pretty much taken over TikTok and Instagram. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).

Influencer 93

Influencer UGC Metrics Case Study 93

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Engagement Metrics How To 62

SocMed Sean

FEBRUARY 10, 2022

In addition, over 80% of companies view engagement on the platform as their most important metric. For instance, colleges and universities have the opportunity to post pictures and videos showing labs, sports and campus activities. One recently implemented example is Instagram Shop. How does Instagram’s growth compare to TikTok?

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process.

Social Media 135

Social Media Content Lurker Metrics 135

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. Let’s get into more benefits of influencer marketing.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram. Click on preview.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter. For example, we set a QuickTrends tracker for CocaCola, and the platform generated the above report.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. You can now use these deep insights to continue nurturing them with the right content.

Data 124

Data B2B How To Metrics 124

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples.

Research 77

Research Google Newsletter Curation 77

Keyhole.co

JANUARY 23, 2024

billion active users, and statistics show that this number​ is growing. Today, we’ll show you why monthly Facebook reporting​ is important for your business, the key metrics you should​ be monitoring, and how to create a monthly Facebook analytics report with our free template. What Facebook metrics should you be tracking?

Template 59

Template Templates Analytics Report 59

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131

Marketing How To Sample Samples 131