Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Is engagement high on TikTok?

Engagement 100

Engagement Tips Metrics Analytics 100

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Building Trust.

B2B 145

B2B Survey ROI Metrics 145

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 33

Brands Metrics Blogger Survey 33

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Stay active. Do you recognize some of your tweets in the following examples? I can relate. Quantity can’t be forgotten. Follow other users.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. link] martin s.

Social Media 155

Social Media Strategy Radian6 SM2 155

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20

Sprout Social

APRIL 25, 2022

Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love. Visual content supports every stage of the buying process.

B2B 121

B2B Instagram How To Marketing 121

Social Media Marketing

MARCH 27, 2013

Wendy Clark, their SVP of Marketing, made some clarifications to that in AdAge , noting that "it's the combination of owned, earned, shared and paid media connections -- with social playing a crucial role at the heart of our activations -- that creates marketplace impact, consumer engagement, brand love and brand value."

Social Media 164

Social Media Mobile Nielsen Press Release 164

Webbiquity SMM

JANUARY 24, 2012

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Austen Mayor articulates both qualitative and quantitative justifications for social media investments.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

MARCH 16, 2017

For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. Interests — You can target or exclude people based on their interests, their activities on Facebook, the Pages they liked, and related topics. See the example above.). Single Image.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example!

Social CRM 145

Social CRM Twitter B2B CoTweet 145