Webbiquity SMM

JUNE 21, 2016

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. This metric represents the number of persons who are following a user’s posts at Google+. 1) CircleCount.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

FEBRUARY 4, 2013

This is why a common, unified set of metrics that tracks all inbound online channels (press, social, industry, paid, and organic search) and content types (owned, earned and paid) is vital; it’s what gets everyone on the same page and keeps them moving forward in a coordinated manner. At a minimum, these should include presence metrics (e.g.,

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. So far, everything is in order. Everything’s lined up for a sale. Image credit: Pixabay. The solution.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

FEBRUARY 2, 2015

billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users. Pinterest, 40 million active users. Isolating social media marketing from other activities. What metrics are important to you?

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

AUGUST 1, 2011

That’s an impressive set of performance metrics for any business. For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. . • It has raving fans and an extraordinary level of repeat business. • So how do they do it? Focus on your target market.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

SEPTEMBER 1, 2016

billion active users worldwide. This rapid adoption and activity can make a big difference for expanding companies. According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner).

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 10, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

DECEMBER 12, 2012

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. A feature-rich, realtime social media monitoring and engagement tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How does this compare to other activities? What topics are they most interested in exploring or discussing?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

FEBRUARY 4, 2014

Yvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process. ” Brands are instead focusing on reach, engagement and sentiment metrics.

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). In terms of organic social media efforts, these will often be operational metrics (i.e.,

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 25, 2014

What are the best tools for analyzing Google+ activity and results? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Metrics and reporting. Many include at least the most popular blogs as well. Frequency of alerts. News can travel extremely fast through social media. Support and training.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. .” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 11, 2013

” How can you grow and maintain an active, relevant Twitter following? Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • tracking a shipment) or send to a (low resolution) video, for example.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 2, 2010

This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Among the tips: build an active wall by encouraging “likes,&# posting useful content on a regular basis, and monitoring and responding to wall comments. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

AUGUST 28, 2012

Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 3, 2011

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. 7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Social Website Analyzer.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

APRIL 23, 2013

What metrics are most helpful in measuring success and support continual improvement? ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. 11 Timeless Examples #FTW by aimClear Blog. What types of content are most valuable to my sales prospects?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Dr. William J.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

SEPTEMBER 13, 2016

Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. They need to have an estimated value assigned to them.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. They’re a textbook example of how to build a platform by doing one thing better than anyone else. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter. ” — iag.Me.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

DECEMBER 10, 2019

It also indicates which metrics to analyze to determine if your use of social media is successful or not. For example, a brand that creates baby products will target an audience of pregnant women and mothers with children under three years old. To create an effective social media service. Step 2: Understand your target audience.

Social Media 155

Social Media Marketing Influencer Survey 155