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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246
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Facebook relevance metrics are changing

Sherrilynne Starkie

Facebook is updating how it measures ad relevance, for example. Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. For example, a score of 9 or 10 indicated an excellent match and that the audience valued what the ad had to offer.

Metrics 199
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10 metrics to track influencer marketing success in 2024

Sprout Social

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals. unique users in the UK.

Metrics 96
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. The majority of those examples are public-facing, B2C-oriented forums.

Examples 230
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7 examples of influencer marketing campaigns

Sprout Social

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Examples 123
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Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. Clarify your objectives to guide your metrics selection.

Metrics 52
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. How to Use Reels for Instagram: 10 Real-World Examples. With Instagram Reels, it’s easy to chase views at the expense of more meaningful metrics.

Examples 168