Activities, Examples and Metrics - Social Media Informer

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Josh S Peters

Activities

Examples

Metrics

The GAP, ROI, and Awareness

Josh S Peters

SEPTEMBER 18, 2009

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). Remember, just like any metric ROI is a tool. I think that example supports my theory.

ROI

ROI CPA Campaign Buy

Using Social Media in a Brand Marketing Campaign

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. Managing a Social Media Brand Marketing Campaign Depending on how active your niche and customers are online you might need more than one person working on it. Let’s use Twitter as the example in this one.

Campaign

Campaign Social Media Brands Marketing

Josh S Peters

The GAP, ROI, and Awareness

Using Social Media in a Brand Marketing Campaign

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