Buzz Marketing for Technology

JUNE 27, 2008

The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Examples include style guidelines, writing instruction, editing tutorials and grammar guidelines. The site is a great place to find citation examples and double-check your work.

Resources 236

Resources Netvibes Library Message Boards 236

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Finally, as wonderful as the book is, its a tad long.

Review 152

Review Social Media Marketing Handbook 152

Bill Hartzer

MAY 27, 2009

. - Discussions (forums, message boards). Public Domain (Wikipedia content, US Gov content, Creative Commons). For example, I recently used the tool to search for the keyword phrase, “search engine optimization&# : I clicked on the “news&# button for all of the latest news on search engine optimization.

Research 114

Research Tools Domain Name Yahoo 114

Bare Feet Studios

JULY 8, 2009

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. There’s an example here.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Techipedia: Tamar Weinberg

MARCH 12, 2009

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

APRIL 28, 2010

I really, really, really hope someone at Facebook starts listening and takes this advice because otherwise business activity will plateau and then plummet and they’ll be out of luck. A third tab called “wikipedia&# appears to be displaying our wikipedia entry verbatim. Is Facebook in business with wikipedia now?

Facebook 277

Facebook Issues MySpace Privacy 277