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The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

The “rules” of SEO are constantly changing, and what works now to get better search engine rankings (such as a certain type of link from one type of web site) may not work in the future. It could be thought of as job security–or just that the “trade secret” is too good to let someone else know about it.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs. But the tone, and message has stayed the same – At work, just don’t. What types of social media usage are encouraged and which are not.

Policies 146
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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Examples include style guidelines, writing instruction, editing tutorials and grammar guidelines.

Resources 236
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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Forums and Message Boards (the oldest and second-most commonly used forms of social media). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Incentives depend on brand type – how can u satisfy evang’s wants/needs, stroke their ego, incr recog?

Brands 133
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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

For example: You commission a website rebuild and, normally, there’s a technical side to this. For example: If you are building a website, you’ll want to know the following before you begin the project: What is the conversion rate for email subscribers /leads/customers on the current website? Get in touch!

Project 63
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A good example of a business that’s pulling this off is Shopify, as this post demonstrates. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.” Just as importantly, blog and traditional media coverage were being driven, in part, by community activity.

Study 167