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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high.

Examples 177
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100
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Differences Between Custom Events and Custom Conversions

Jon Loomer

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. An example is when your goal is to drive quality traffic to your website (without a purchase or lead as an immediate goal). Custom conversions are built using rules based on URL or the event fired.

Eventful 185
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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. Under your pixel activity overview (the default view of your pixel), expand the event you want to break down.

Eventful 184
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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. Let’s provide an example. It was an old habit.

URL 198
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Referral marketing: What it is and how to use it successfully

Sprout Social

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. So, I usually create these particular custom conversions based on the confirmation page URL.