Sprout Social

OCTOBER 28, 2021

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce.

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Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Ahead of Earth Day, for example, it’s common to see some fashion brands paint themselves eco-friendly or ethically made to make a quick buck. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Ignite Social Media

DECEMBER 4, 2018

This Black Friday came in looking green for many retailers. With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations. J.Crew Keeps the Holiday Cheer.

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Activities Retail Issues Social Media 94

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 105

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions.

Examples 52

Examples Social Media Brands Issues 52

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

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CPM Social Media CPC Sample 175

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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Strategy Facebook Marketing FAQ 118

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Think about it.

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Strategy Discount Marketing Retail 101

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Eighty-nine percent of Pinterest users are actively searching for purchase inspiration. 3 social commerce examples you can learn from.

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Examples Tips Patterns Instagram 133

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. When Sprouts is opening its first store in Atlanta, for example, how does Dana and her team get current customers in Arizona to share their positive experiences with prospective customers in Atlanta? ” See you next week!

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Retail Marketing Sports Team 146

Pixlee

MARCH 31, 2020

Turn Monthly Users into Daily Active Users. Nike is a great example of this innovation. Brand’s apps are the hallmark of the modern marketing mix of content, commerce, and community. The post How to Radically Rethink Your Retail App to Increase Engagement appeared first on The Pixlee Blog. Community Beyond Purchases.

Retail 57

Retail Engagement How To Hashtag 57

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Beyond direct purchasing, activities associated with mobile commerce also include: engaging with mobile ads, communicating with sales reps via smartphone and researching brands on a mobile device. of total retail mcommerce sales.

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Mobile Retail Buy Real Estate 107

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

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FAQ Retail Overview Loyalty 120

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. People love shopping on their phones. Marketplace shopping apps.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 120

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Take Facebook Messenger, for example. Keep reading.

Trends 195

Trends Social Media Authentication Instagram 195

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. As Albert Einstein famously said , “Make everything as simple as possible, but no simpler.”

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Metrics Marketing Class ROI 195

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. important; } blockquote:before { content: none !important;

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Advertising Marketing Campaign Hashtag 141

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Below we’ve highlighted real-world examples of selling on Instagram and why they work.

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Instagram Bazaarvoice Retail Feed 112

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

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Campaign Social Media Retail How To 130

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Facebook Ads Guide.

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Examples Facebook B2B Instant Messaging 246

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

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Software Industry Social Media Marketing 105

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator. Listen Now .

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Activities Social Media Mobile Geotagging 141

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it.

Social Media 124

Social Media Sentiment Data Team 124

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. billion U.S.

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Products Instagram Brands How To 164

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

Sites 69

Sites Marketing Case Study Discount 69

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. That confidence, with modern marketing, comes via social proof, in the form of UGC.

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UGC Content Retail Marketing 65

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Pinterest has more than 367 million monthly active users worldwide. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed.

Engagement 138

Engagement Retail Case Study How To 138

Hootsuite

DECEMBER 15, 2021

If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. For example, if a customer messages you on social media, asking for information on when an order will ship, the AI chatbot will know how to respond. Here’s an example of how you can expect it to look in action: Heyday.

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Conversation How To Retail Issues 132

Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Non-skippable in-stream ads (including bumper ads).

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YouTube Marketing Campaign Guidelines 145

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Especially in difficult times, marketers need to prove the ROI on all activities.

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Influencer Trends Marketing Authentication 73