Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 13, 2019

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. Using our example above, there are lots of groups advocating green living on different social networks. Here are: Some Brands that Failed to Listen.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 21, 2019

We can’t be so focused on the data of our activities online (I realize the irony of saying this on Shonali’s website) that we forsake what it is we’re online to do. Let me give you an example. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. It’s the nature of our modern world.

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Meme Training Flickr Discount 250

Waxing UnLyrical

NOVEMBER 2, 2016

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here are some examples: “Sweeping floors and cleaning spills were among Shawn’s childhood responsibilities with Ravitz Family Markets. Here’s a great example from the CEO of a U.K.-based Highlight how you got started.

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Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Plan ahead and implement social activities, events and community outreach. Create a ladder of donations and a “buy-in.”.

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Organization Communities CSR Class 132

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

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B2B Communities Facebook How To 230

Waxing UnLyrical

JUNE 27, 2019

Is Joi Gordon a terrific example of a woman of “influence” ? The answer to all these questions is an overwhelming “Aye Aye!”. Again, the answer is an overwhelming “Aye Aye!”.

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Project Influencer Communities Groups 236

Waxing UnLyrical

MAY 23, 2019

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Adults over age 50 who volunteered on a regular basis were less likely to develop high blood pressure than non-volunteers.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began).

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. For example, say you have a product launch coming up. So, for example, you might want to place X story in # of outlets, which have been clearly identified ahead of time.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” Then, conduct research on this target market. Image: damedeeso/ThinkStock. The Bottom Line.

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Waxing UnLyrical

SEPTEMBER 13, 2012

For example, the “vacation effect,” wherein scores drop due to a temporary hiatus from activity, has been addressed. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

MARCH 21, 2012

For example, if your B.O. And while sales is one of the most common examples we use, they could be anything, based on your unique situation. For a nonprofit organization, for example, it might be to increase members of an online community… because those are the people it can start trying to convert into members/donors.

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URL Campaign Exercises Analytics 226

Waxing UnLyrical

AUGUST 14, 2013

It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents.

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Repository Press Release Data Process 203

Waxing UnLyrical

NOVEMBER 30, 2012

reach nearly 80% of active U.S. For example, Mayo Clinic , a pioneer in using social media in health care, launched its own Center for Social Media after so many hospitals and physicians turned to them for social media advice. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. Did hosting these exclusive soft openings inspire people to write about your business without you having to actively ”pitch” them? Are you dancing?

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Industry Skills Blogger Travel 235

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We If so, maybe a carnival or “fun” activity makes sense. But does it work? What drives your local community?

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Communities Eventful Case Study Groups 100

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. For example, here is one of my pipelines. Like this: 2. List-checkers, rejoice!

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Small Business System Template Templates 271

Waxing UnLyrical

SEPTEMBER 4, 2013

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. I can find examples of each group in my own feed. Charm of Finches. You probably can, too.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It’s not easy to market a show if people don’t experience it.

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Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

NOVEMBER 11, 2015

Because we, teachers, should be setting the example, leading the way for our students and advisees as they, themselves, prepare for their inevitable dive into the deep end of the working world pool. But it is something that I seem to be seeing more frequently…probably because I’m paying more attention to the situation. Why am I on this rant?

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Class Banking Course Organization 100

Waxing UnLyrical

AUGUST 30, 2011

Engagement is not the same as activity. If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. There are, of course, other excellent tools in the market. People have long understood the difference between broadcasting and engaging.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

JULY 24, 2013

reach nearly 80% of active U.S. For example, Mayo Clinic , a pioneer in using social media in health care, launched its own Center for Social Media after so many hospitals and physicians turned to them for social media advice. If social media and blogs in the U.S

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Health Care Social Media Insurance Education 192

Waxing UnLyrical

APRIL 14, 2011

@jenzings: Unless tie a result to a like purch/activity means 0. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! mikedonatello: In fact, PR is an element of marketing, not a separate animal. replies: @dibbler46 – A Vapid Example.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

MAY 2, 2011

In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. Let me give you an example. Also reasonable. Quite the contrary actually.

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Training ROI Eventful Cost 156

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign.

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We Theory is all very well, they (you) said. Wanna Subscribe?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 19, 2010

Keep in mind that legal actions may result in monetary compensation for damages and a halt to defamatory activities, but they will not protect your reputation. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. The rumors have already disseminated. Wanna Subscribe?

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 27, 2010

I was so shocked by the noise and the flurry of activity that I began to wipe the paint on my clothes to hurry myself outside. I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. Wanna Subscribe?

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. So I understand not being able to be active on SM during work hours. I’m a poor example, but every time I did this, I felt much better. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

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Tips Class Postrank Comments 159

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Frankly, if you deserve to be on a "top list" of any kind you dont have to actively do anything at all to get there.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 21, 2010

Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another. And I dont see the point of unintentionally undercutting a platform that is already active.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 16, 2010

And then start converting that activity into new clients, sales, etc.? Online activity v. You are a perfect example; you and I didnt even know each other prior to Amplify, and now youre one of my trusted sources on so many things (as you know!). To explore a different communication channel? And who on earth wants that?!

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? I try to respond to all the messages I get on Twitter, Facebook and Amplify (the social platforms on which I’m most active), share and comment on interesting posts, and so on. Or other blogs? Are you engaging in conversations?

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Class Comments Eventful Conversation 211

Waxing UnLyrical

OCTOBER 17, 2019

Attributing bottom-line success to PR activities has always been a tough gig. Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Guest Post by Brandon Andersen.

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Metrics Analytics Google Press Release 173

Waxing UnLyrical

DECEMBER 19, 2014

So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours. As I said to Mark, one thing I have realized is that if one’s business is PR & marketing, then a certain level of social activity is necessary.

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Curation Consultant Social Media Activities 258