Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Now publish directly to LinkedIn with Vimeo.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

APRIL 24, 2018

However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise. Social Media Marketing Expertise. Social media marketing is a specialty profession.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions. — SS. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. How To Choose?

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

AUGUST 13, 2012

For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. For example, it takes a human to make the judgement about the overall sentiment of the data. Are passive terms larger than active ones?

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? It covers general marketing and communications know-how and describes the activities and services a social media consultant delivers. But it can be complicated.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Here is the rule: Specificity attracts.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

News 404

News Report Software Badge 404

Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. For example, a score of 9 or 10 indicated an excellent match and that the audience valued what the ad had to offer. The single ad ‘relevance score’ is disappearing.

Metrics 199

Metrics Facebook Compete Examples 199

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

FEBRUARY 20, 2018

Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Search marketing needs careful planning and smart thinking. Influencer marketing.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 23, 2018

They should also have some basic design skills to bring to marketing and communications projects. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. The role of the golden ratio in guiding shape and the rule of thirds in composition are just two examples.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

JANUARY 13, 2020

This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. A calendar will help you capture great storylines and ideas as they occur, so they can be developed into the most appropriate format for each of your marketing channels. Stay organized. Be effective.

Organization 221

Organization Content Curation Case Study 221