Mindjumpers

AUGUST 7, 2013

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. App Best Practise Cases Brands Social Media Apps Marketing Snapchat'

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

OCTOBER 17, 2012

The app of course also allows users to connect their Facebook account to access friends, share activities, check-in and to see friends’ check-ins, favourites and offers redeemed. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Once you get active, it’s important to personalize audience experiences.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

FEBRUARY 28, 2014

The music ads to the drama in both examples, climaxing at the end destination; the completed loop and the actual surf experience. . In both examples the brand’s presence remains unveiled until the very last minute. Advertising Brands brand communication Social Media social media advertising Viral marketing' Feel good factor.

Social Media 221

Social Media Advertising Trends Brands 221

Mindjumpers

APRIL 26, 2013

As an example, Kronenbourg 1664 uses French culture as one of their conversational touch points. The calendar helps you to plan your content and it can be used as an overview of topics and future activities to create engagement around. . Create a Social Newsroom. Context and timing is everything. 3 Ways To Great Social Content.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

MAY 19, 2011

Identify: While in the initial stages on your channel planning, you need to know that what is your target market and what are the platforms they are active in. For example, content aimed for US, Asian and European consumers have to be timed differently.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

SEPTEMBER 3, 2010

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience. I tried words like ”eats”, ”hugs” and ”rides”- and saw how my title was played out!

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

MARCH 11, 2011

These can be helpful when wanting to turn, for example, your Facebook presence into a conversation strategy for your brand and becoming more visible in the online world. Figure out the interval between posts that is best for you – and be aware of not only posting when you have a marketing announcement. Remember your stakeholders.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

MARCH 22, 2011

According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its page and rewarding fans with special offers. Starbucks is therefore a good example of how to navigate in social media by: 1) Establishing goals. 2) Listening to audience.

Facebook 258

Facebook Case Study Overview Social Media 258

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Before joining Software Advice in 2012, she worked in sales management and advertising. Streamline project management.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

DECEMBER 29, 2010

We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. They had ambassadors of their community to participate actively in testing products and running the campaign.

Social Media 237

Social Media Technorati Campaign YouTube 237

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

Video 229

Video Facebook Social Networking Disqus 229

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

Video 203

Video Facebook Social Networking Disqus 203

Mindjumpers

AUGUST 31, 2012

Take as an example a Starbucks fan snapping a photo of her latte at the local coffee shop and posting it on the photo-sharing application Instagram after having left a tip on Foursquare. Similar Posts: Monitor Your Brand’s Instagram Activity with New Reporting Tool. Currently, VenueSeen offers a trial period of its service.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

JANUARY 3, 2011

Like Mindjumpers, he is associated with Social Marketing Forum. With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog. You can connect with him on Twitter @Conversionation.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

SEPTEMBER 27, 2010

So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Lately, there has been several examples of campaigns that have been good at involving the users. It uses YouTube in a new way, which really activates the audience.

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Sharing is an activity that occurs in a short time span and that assumes a “trigger” to share.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

JULY 12, 2012

Governance – Do you actively encourage employees to engage in conversations regarding your brand? Add best practice examples, and get inspired by companies like Cisco , IBM , Intel , or Microsoft. Which information is confidential? Authorization – Are all employees authorized to create social media content?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

MARCH 23, 2016

From a brand perspective, it is unquestionably going to become more complicated to market on Instagram. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. What This Means for Brands.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

JANUARY 9, 2013

Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Integrated Marketing: Communicating One Big Idea. Report: How Social Marketing Works for Retail Brands [Report]. Online meets offline engagement. Facebook Poke. Along came Facebook Poke. Not that different from Snapchat.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. Social Services and Me.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Predictive Modeling of Social Activity. This primarily demonstrated the extent to which Twitter activity reflects social activity.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”?

Feed 234

Feed Feedly News comScore 234

Mindjumpers

AUGUST 1, 2012

Wildfire has won Facebook’s fbFound for start-up companies twice and in the beginning of this year, it became the first social media marketing company to have a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn. Which Social Network Has The Highest User Activity? Photo source: www.wildfireapp.com.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

JUNE 14, 2016

Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Besides banks, what other markets will benefit from this? Simply put, bots could end up changing the world by replacing humans in such job sectors.

Facebook 100

Facebook Microsoft Banking Hotels 100

Mindjumpers

JUNE 14, 2016

Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Besides banks, what other markets will benefit from this? Simply put, bots could end up changing the world by replacing humans in such job sectors.

Facebook 100

Facebook Microsoft Banking Hotels 100

Mindjumpers

APRIL 9, 2015

The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform. Below you find examples of how the global companies McDonald’s and Babycenter.com have implemented localized content in different countries.

Content 100

Content Sports Case Study Social Media 100

Mindjumpers

JULY 12, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. It’s a mistake to think that the identification of people who have ‘influence’ is exclusive to social media marketing.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

NOVEMBER 9, 2012

Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. But it is also a great example of how to interact with consumers while they are actively engaging with your product.

Mobile 234

Mobile GPS Buy Examples 234

Mindjumpers

NOVEMBER 11, 2015

Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. But would it be appropriate for each market? National Cultural Differences.

Content 100

Content Social Media Management Eventful Team 100

Mindjumpers

MARCH 7, 2014

Most brands today are active on Facebook, Twitter and maybe Instagram. And one of the reasons why Tumblr can be so interesting from a marketing perspective is, according to Ogilvy, that Tumblr is more popular with 13-25 year-olds than Facebook is. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential.

Tumblr 205

Tumblr Guidelines Hashtag SEO 205

Mindjumpers

DECEMBER 13, 2012

Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers. Spotify’s CEO, Daniel Ek, explains : “For example, when Bruno Mars is writing a new record, he’ll share with his followers what he’s listening to during the process.

Brands 237

Brands Notification Influencer Library 237

Mindjumpers

FEBRUARY 18, 2015

It represents up to three times the social sharing activity of Facebook alone. Common examples of dark social include links copied and pasted into emails or instant messages, or shared via text message – all methods that do not automatically attach any tracking tags. A dominant but seldom discussed force in online sharing.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

FEBRUARY 18, 2015

It represents up to three times the social sharing activity of Facebook alone. Common examples of Dark Social include links copied and pasted into emails or instant messages or shared via text messages – methods that do not automatically attach any tracking tags. A dominant but seldom discussed force in online sharing.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

OCTOBER 21, 2010

Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. Would they just accept that their market was fading and the society was on their way to death? Those targets groups you want to reach are out there. Find the tribe.

Social Media 195

Social Media Technorati Communities RSS 195