Jeff Esposito
MARCH 3, 2014
Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. No One-Sized Solution.
Jeff Esposito
MARCH 3, 2014
Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. No One-Sized Solution.
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Jeff Esposito
JULY 23, 2012
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Markets may also be stuck in their old ways.
Jeff Esposito
JUNE 29, 2011
While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money.
Jeff Esposito
MARCH 18, 2012
South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M.
Jeff Esposito
JULY 11, 2011
To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. Brands looking to build brand awareness might spend one to three hours a day building up their presence.
Jeff Esposito
SEPTEMBER 1, 2010
The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.
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