Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Plus, you can preview the update on each social network so you can make sure that your post looks OK (for example, images could be too wide/small).

Social Media 217

Social Media Tools Marketing Collaboration 217

Janet Fouts

NOVEMBER 18, 2018

When the marketing, engineering and sales teams barely know each other, there is little understanding of what each other is doing, much less who they are as human beings. This is especially true in companies where roles are siloed. Seeing the humanity in each other creates opportunities for empathy and compassion.

Groups 134

Groups Groups Company Exercises 134

Janet Fouts

AUGUST 13, 2011

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Around one in ten registered users, for example, are thought to be from France. Choosing your networks. About the author.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

MAY 11, 2011

may not be reaching their intended market very well. Take my friend Shelly Kramer for example. Another friend, Irene Koehler actively looks for ways to help people with their social media issues. In addition posts to the trending topics attract more spam than almost anything else on Twitter.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. What do they do differently and can you learn from their example? These days however, it can mean a whole lot more. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Take McDonalds #McDStories campaign, for example.

UGC 87

UGC Report Social Media Nielsen 87