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Online Marketing 101 for Entrepreneurs

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Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Set up and actively use one or several social media outlets to advertise and converse with customers. Go with the Trends. Don’t ignore these topics but embrace them.

Marketing 155
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What is Market Research?

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There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149
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How to Choose a Marketing Agency

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Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Technology Integration.

How To 146
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Marketing in Tough Times – Revisit your Product Positioning

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By Matthew Simmons, Snap Marketing . It’s really crucial, in order to make ANY marketing spend effective that your brand and product positioning are absolutely spot on. Our new, patented active PA system has high power and superb clarity, performing at least as good as Brand X (the benchmark competitor). . OK – SO WHAT?”.

Products 133
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Unique Advertising Options Worthy of Turning Heads

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Advertising is all around us so when we turn the tables and begin exploring the options as a business owner or marketing professional we can use our experiences in being exposed to advertising and use them as a starting point for our own campaigns. The amount of cars has opened the industry for car wraps which display marketing materials.

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7 Tips for Managing Your Money More Effectively

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For example, companies such as Fisher Investments ( FI ) can help you navigate the world of stocks and investment portfolios. One example is to find out if you would save money by bundling your home insurance and car insurance with the same provider. Research has shown that even the pros have a hard time beating the market.

Tips 106
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Why Online Banking on Mobiles Will Soar

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As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Meanwhile 4.2 Stumble upon something good?

Banking 137