Direct Marketing Observations

article thumbnail

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
article thumbnail

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. So what is a marketer to do? Where does social media fit in the marketing mix? The quick answers are: There is a path, it does fit into the marketing mix and yes but let’s quickly review what’s been happening.

B2B 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. Pay attention to what Joachimsthaler says about social metrics.

Loyalty 226
article thumbnail

Brands are still not taking Twitter Seriously

Direct Marketing Observations

For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. Weave your Twitter activity into your daily routine the way you check email dozens of times per day. For example. I know it’s Disney and they might not have to care about Twitter, but that’s not the point.

Twitter 223
article thumbnail

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view.

Mobile 177
article thumbnail

Content-The Struggle is Real

Direct Marketing Observations

billion monthly active users. For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. Getting it right as a channel component in your marketing mix is tantamount to driving successful brand awareness and consideration. It’s video.

Content 122