Dave Fleet

article thumbnail

Book Review: Social Marketing to the Business Customer

Dave Fleet

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It’s written for the average B2B marketer.

Review 369
article thumbnail

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413
article thumbnail

Why And How To Scale Social Business Programs

Dave Fleet

As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies. We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises.

How To 321
article thumbnail

9 Criteria For Selecting A Social Media Agency

Dave Fleet

Look for agencies with a long-term approach – with thoughts on how they’re going to generate ongoing engagement with fans you acquire; with ideas for how to maintain attention between your larger spikes in activity. Look for these examples and for their suggestions on how to work collaboratively with your other agencies.

article thumbnail

Facebook Strategies: Content Over Creative

Dave Fleet

Specific initiatives can draw people to engage directly on your page (contests, for example). The rise of spacial marketing. Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Fans are less active on Sunday compared to all other days of the week.

Strategy 410
article thumbnail

The Biggest Challenge Digital Communicators Face

Dave Fleet

Take the video interview I posted the other day, for example. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Take campaign-based Facebook pages, for example.

Campaign 400