Ari Herzog

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10 Tips to Be Successful on LinkedIn

Ari Herzog

My current headline says Marketing Communications Pro. There are good examples of profiles in third person but I prefer reading about someone in her own words as if she’s describing herself to me on the phone. There is a difference between John Smith the Veterinarian Technician and John Smith the Animal Care Specialist.

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Credit Cards and Social Media: Failures

Ari Herzog

Kohl’s definitely gets an A+ for their astonishing 6 million Likes and having an active wall. BofA’s performance in the social arena correlates closely with their stock price — both are underperforming the market. For example there were 2 identical posts (separated by only 3) which said: “Your opinion is important to us.

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Feature Friday: Social Media Marketing Across Global Cultures

Ari Herzog

This means right now is the ideal time for businesses to ramp up their social media marketing -– and do it across all their language markets. It’s certainly true that cross-cultural social media marketing is still an emerging discipline, and there are as yet few quantitative studies spelling out the benefits.

Features 132
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Meet Social Restaurant Co Co. Sala

Ari Herzog

Whenever I am asked to speak about digital marketing, I mention a chocolate lounge in Washington, D.C. Bharet was intrigued but asked me to name one single DC or NYC restaurant actively involved in social media. At the time, there were a few restaurants who had Facebook pages but most of them were not very active. called Co Co.

Meeting 169
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10 Tips to Be Successful on LinkedIn

Ari Herzog

My current headline says Marketing Communications Pro. There are good examples of profiles in third person but I prefer reading about someone in her own words as if she’s describing herself to me on the phone. There is a difference between John Smith the Veterinarian Technician and John Smith the Animal Care Specialist.

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Why You Should Unfriend Facebook Friends

Ari Herzog

The best example is high school. The neat aspect about Facebook groups is everyone can choose to be notified of new activity. One of my interest lists comprises 79 people (and climbing) in the social media marketing industry. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question?

Facebook 189