Adam Cohen

article thumbnail

The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Does this apply to all areas of interactive marketing? Business Acumen.

Tools 247
article thumbnail

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. It’s simply changed the way we work. Why or why not?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. It’s simply changed the way we work. Why or why not?

article thumbnail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. -

Marketing 210