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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Daily monitoring is a foundational activity. It helps build advocate and brand relationships. Social media audits.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.

Strategy 186
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Tools 206
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Influencer Monitoring.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. Support and training. Metrics and reporting. Geographic/language coverage.

Tools 193
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. Five Key Ingredients for a Successful Corporate Blog by Sysomos. By replying, you’re not only.

Tips 176