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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Well, let me give you an example. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. 3 Examples of Social Media Listening in Action.

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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Networking (Facebook, MySpace, LinkedIn, etc.). Forums and Message Boards (the oldest and second-most commonly used forms of social media).

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. They need to snap up that Facebook name pronto. As always – great piece Jay.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. There’s an example here.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services.

Tools 193
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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. For example, the most important mentions, best posting times and identifying trolls. Glean.info. Pros: Intuitive user experience.

Tools 98