Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. For example, LinkedIn is a platform for professionals, employees, and companies. Many students, job seekers, employers, and other experts are active on it to reach out to their communities.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There are reasons to question its long-term staying power.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 30, 2020

billion people in the United States actively use at least one social network. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. Instagram, 200 million active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. But it’s jarring to still come across such reports today. Periodic health screening gives way to real-time monitoring of health.” marketing and HR).

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Share this on LinkedIn. Social media is being used in multiple functions across the enterprise, from product development (e.g. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

JULY 23, 2013

For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Social media is important.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

SEPTEMBER 13, 2010

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. Share this on LinkedIn. A blog without contact information is like a lost pet with no ID tag. Share this on Bebo.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

AUGUST 2, 2019

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by. Here are five tips to help grow your LinkedIn network.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Sharing (YouTube, Flickr, SlideShare, etc.). Tweet This!

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). And they shouldn’t be used at all on LinkedIn. Image credit: BundlePost.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

NOVEMBER 10, 2010

Successful marketers can’t rely solely on social media or treat it as a silo, separate from other marketing activities. Some—in fact, many—types of marketing activities lend themselves to testing. For example, poor customer service? It has to be part of the fabric of marketing efforts. So what should you do?

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • tracking a shipment) or send to a (low resolution) video, for example.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

SEPTEMBER 30, 2010

Those employees may be accessing social networks away from work and using them primarily for sharing pictures of their kids or planning their weekend activities, but workplace topics are all but certain to come up from time to time; how many people do you know who never talk about their company outside of the workplace? Share this on Bebo.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How does this compare to other activities? What topics are they most interested in exploring or discussing?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. You don’t need to use LinkedIn to contact people you met with if you don’t want to.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn.

Social Media 80

Social Media Marketing Statistics Tumblr 80