Adam Cohen

article thumbnail

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

Companies can ultimately activate that engagement by providing value first and asking for help in return. Here are a couple of examples, one for Whole Foods because I happen to be a fan and one for my employer. Share this on LinkedIn. – You’ll have a jpg that you can use anywhere. Share this on Facebook. Tweet This!

Badge 244
article thumbnail

The Digital Five Tool Player

Adam Cohen

One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Social media is providing new tools, technologies and techniques to identify, engage and activate. Share this on LinkedIn. Understanding the Community. Social Media Does Not Exist (17).

Tools 247
article thumbnail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

Marketing 210