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The 4 Marketing Metrics Mandates

Convince & Convert

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example.

Metrics 127
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Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? Measurement should be activity-specific.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. So are you on Klout, Peerindex and Empire Avenue? Measuring influence or just tracking loyalty?

Klout 49
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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. By the way – I love the $2 bill as an example of social media currency. 640 Million on Facebook. Million users on YouTube. Think about it.

Lurker 203
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How does your brand look on social media?

Janet Fouts

Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. Postrank Analytics.

Klout 138
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Tool Tuesday: SocialOomph

Akamai Marketing

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Tools 163
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142