Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Pretty nifty. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

Klout 138

Klout Brands Social Media Postrank 138

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

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Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. By linking your social activity from other sites, you see your net worth rise more quickly. Below are some examples. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. This active monitoring will give you ideas.

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Akamai Marketing

FEBRUARY 8, 2011

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. You can also set your own date ranges on the Engagement Activity graphs by clicking and dragging the “fence posts&# at the bottom of the graphs.

Postrank 134

Postrank Analytics Tools Klout 134

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. Are the bloggers actively posting? Naturally, I wanted to know more.

Blogger 151

Blogger Case Study Klout Influencer 151

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. You need to identify and activate the passion for your brand.

Influencer 155

Influencer Klout How To Blogger 155

Kikolani

NOVEMBER 4, 2011

21 Blog Footer Examples That Mean Business – Examples from blogs that include different types of calls to action. Look through these examples and see where your eyes go, ask yourself if you are tempted to click. Blogging / Writing. Want to Make Money Online? In other words, we wanted to know if they were Semi-Local.

Mashup 113

Mashup Resources Klout Exercises 113

Lucy Hall

APRIL 20, 2015

Benefits of pre scheduling social media activity: What if I told you that you could schedule a weeks worth of social media messages in 1 hour on a Monday giving you time to work on other things? Others include Sprout Social, Buffer App, Klout and the list goes on. Doing this will also make you feel super productive.

Social Media 60

Social Media HootSuite How To Klout 60

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Review marketing campaign success. For example, when you publish a blog post, do you share it automatically to Twitter? Collaborate with another department for future campaigns.

Social Media 77

Social Media How To Hashtag Publishing 77

Kikolani

JULY 12, 2012

Do you work actively to improve return rates? Unleash your creativity, like Loewy Design for example, who are glad to receive doodles instead of written messages. For example, DailyBlogTips used to publish a face to face interview with two bloggers simultaneously. Inbound marketers know the principle of making yourself useful.

Klout 122

Klout Newsletter Blogger Resources 122

Convince & Convert

JUNE 15, 2012

Recent examples include search plus your world and the recent inclusion of the knowledge graph. In many ways this exercise is not unlike what Klout and other “influence” companies are trying to construct). How many spammers do you know that use their real names while conducting their spamalicious activities?

Google 125

Google Content Construction Social Graph 125

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Razor Social

NOVEMBER 16, 2016

Show only – Sometimes you may not want to show companies and only show people or you may want to show more active, responsive people etc. Here’s an example of an influencer profile which is automatically built within Traacrkr. This is not a perfect rating system (neither are similar systems like Klout, Peer Index etc.)

Influencer 40

Influencer Twitter How To Klout 40

Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders. From Klout scores to Twitter followers, many people are struggling with the idea of importance.

Klout 78

Klout Social Media Social Networking Influencer 78

ProBlogger

OCTOBER 5, 2016

The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. Real life example #1: Pat Flynn’s About Page Hack.

How To 55

How To Health Care Microsoft Blogger 55

Waxing UnLyrical

DECEMBER 4, 2010

Seems to me the regular folk, who potentially have more to lose by shutting down their online activity because they’re actually, you know, talking to people without the additional megaphones that the celebs have, should be the ones highlighted. online + offline) influence (though, to be fair to Klout, they don’t claim that is so).

Class 233

Class Campaign Klout Influencer 233

ProBlogger

JANUARY 23, 2013

I know I’ve heard it about a million times over the years, but the reality is that a lot of bloggers don’t really know how to actively get traffic to their sites from other than the search engines. The Bing search engine now includes social influence ranking tool Klout in their social sidebar. Promote posts on blogging communities.

Strategy 45

Strategy Blogger WordPress Klout 45

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

ProBlogger

AUGUST 12, 2012

As an active blogger, I’m always looking at various stats to help me understand how well I’m doing. You can either sit back and hope for the best or you can actively try to rank for different keywords. You can look at your top keywords—these would generally be big-ticket keywords that you are trying actively to rank for.

RSS 42

RSS How To Blogger Analytics 42

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. I mean, there are so many examples of this.

Social Media 115

Social Media API Training Class 115

Convince & Convert

JULY 6, 2012

Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Then, I really kind of attached myself onto email marketing.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

OCTOBER 23, 2012

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday).

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

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Press Release Nielsen Blogger SEO 217

Convince & Convert

MARCH 23, 2016

By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact. In concrete terms, mentions you earn are often a strong signal of marketing success.

Twitter 60

Twitter How To Case Study Patterns 60

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Example: “1. Focus On The Sexually Active. Successful Twitter Marketing Strategies by Social Media Optimization. Twitter users frequently exchange information about products and services.” I Tweet Therefore I Am by Brian Solis.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Active interacting with others, engaging in conversations, and linking to valuable content.&#. 4 Rules for Marketing on Twitter by Practical eCommerce. Ten percent prompt a reply to the original tweet.

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Tools Twitter Tips Hubspot 193