Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Waxing UnLyrical

MARCH 14, 2011

Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. The Army uses the term sphere of influence or “SOI,&# which means understanding the social dynamics and hierarchy in the physical world. Frank Strong is the director of PR for Vocus.

Vocus 274

Vocus Flickr Training Posterous 274

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. for example, they really wanted to reach the people who can reach tourists.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. Nobody has evenly distributed influence.

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence. Frank_Strong This is a great post Jay. Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

I don't think everybody will be happy with the way Facebook is using and developing her influence on the web. I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). [link] Dennis Price RT @jaybaer: "R.I.P. What I am curious about are the following: 1.

Social Media 167

Social Media Facebook Marketing Consultant 167