Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Share this on Technorati. It’s about narrow but deep rather than broad but shallow.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Mindjumpers

DECEMBER 3, 2010

Obviously, for example, a blog post with a spectacular title will be “re-tweeted” easier as I recently established with an experiment and it is clear that a well written piece from the usability and even SEO perspective will be shared more (because people read and find it respectively). Dynamics of the act of sharing content.

Content 213

Content Social Bookmarking Press Release Research 213

Kikolani

MAY 28, 2013

We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. You can see it in the above examples for Convince & Convert, Content Marketing Institute, Duct Tape Marketing, and The Sales Lion. Social Media Examiner.

Case Study 168

Case Study WordPress Study FeedBurner 168

Buzz Marketing for Technology

JULY 14, 2008

Heres an approach using Patterson et als Influencer model. The Influencer model suggests 6 sources of influence to draw on. For example, in this case you might focus on what it means to be a professional and the upmost importance of learning. This source of influence is about helping people build their abilities.

Diagrams 100

Diagrams URL Technorati Exercises 100

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

AUGUST 25, 2010

On a particular forum I am active on (yes, I still use them!), Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can. Don’t self promote.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs.

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

MARCH 4, 2010

“This book helps anyone who wants influence to develop the mind-set, intuitive grasp, confidence, strategies, and tactics to bring together all available and emerging tools,” Dilenschneider says. Share this on Technorati. Hardcover). Dilenschneider has been a public relations professional for over 40 years. Post this on Diigo.

Handbook 100

Handbook Publishing Joomla Committee 100

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. First, Changing Facebook to Pirate Speak. Also birthdays.

Communities 103

Communities Facebook Avatar Social Networking 103

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Take my own situation as an example. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The advice isn’t wrong - but too simplistic.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JULY 21, 2008

But as I started to think about the processes of KM, I realized that we have been looking at it all wrong, from above , from a systems perspective, instead of from ground level, from an activity. They just dont describe in a meaningful way what people do -- their knowledge activities. to a couple of words?

Aggregator 100

Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. Starting tonight, MyBlogLog is feeding in MyBlogLog activity (adding contacts, joining communities, tagging) as well as your most recent blog posts into Messenger as well. Its ok, you can tell us to turn it down a notch. TrackBack (1).

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

Instead of having to actively search for new and interesting things, our friends were doing the work for us. One of the best examples of how this overabundance has done harm is with daily deal sites. The next evolution in content discovery came with the social revolution. Everyone now has a voice online and can create a following.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Social media gives you an opportunity to exert influence onto customers and prospects. If you’re active in any particular medium, you become influential. What does that mean for you?

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

Twitter’s a good example of this. They’re not mutually exclusive in activities but rather in outlook and approach. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. Not at all. Same with lots of white collar jobs, consultants, attorneys, etc. says: May 11th, 2007 7:39am. [.]

Wiki 247

Wiki Web 2.0 RSS Products 247

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. I do mean to suggest that this campaign is completely unfriendly to social media influencers. It is also available online for free.

Tourism 40

Tourism Campaign Sites Social Media 40

Viper Chill

NOVEMBER 29, 2011

After that I’m going to give two examples in different industries showing how you can use these services – and the information they generate – to your advantage. First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • tracking a shipment) or send to a (low resolution) video, for example.

B2B 164

B2B Sentiment SEO Klout 164

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

SocMed Sean

FEBRUARY 3, 2013

Then, listen to their social media activity and determine what content would meet their needs… not yours. If you’re going to launch a Facebook page, be prepared to actively monitor it and respond to those who take the time to leave you feedback. 49) Blogging is what is known as a “long-tail” activity.

Social Media 279

Social Media Klout YouTube Foursquare 279

Diva Marketing Blog

JANUARY 1, 2009

Twitter is another example. A recent study showed that although price and quality can be purchase influencers in this economy, ultimately it’s the company values that hold sway. I'd like technorati (or equivalent) to work as advertised. Some blogs are more of a "performance stage" than a platform for exchange.

Blogger 53

Blogger Blogosphere RSS Software 53

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Example: “1. Focus On The Sexually Active. Chuckie Oliver reviews five key tools for measuring the effectiveness of Twitter activities including Twitter Analyzer , Klout and Tweet Stats. I Tweet Therefore I Am by Brian Solis.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Starting a Blog?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. More than 700,000 local businesses have active Pages on Facebook.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 3, 2011

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. 7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips. By replying, you’re not only.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 31, 2011

Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. Share this on Technorati. Share this on FriendFeed. Tweet This!

Tools 193

Tools Twitter Tips Hubspot 193

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

The most popular blogs, according to Technorati , maintain that consistency by posting more than once a day. Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Case in point, yesterday was a day I was particularly active on Twitter, which I haven’t been recently. You know why? Ridiculous.

Influencer 276

Influencer Klout Postrank Technorati 276