Remove influence
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199
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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Smart syndication.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. How to get it?

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How to Celebrate Social Media Day

agora pulse

Many agencies and influencers will post Happy Social Media Day graphics and messages as they would any other holiday. We want to set a good example, don’t we? I would also encourage you to go a step further with your activities. What are some of your favorite social media activities (besides lurking)?

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. The firm still has its cmp.ly

Startup 168