Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Sprout Social

NOVEMBER 12, 2023

Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers?

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Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

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Audiense

MAY 23, 2016

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08 Image Source.

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Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. All Red Bull social media accounts are active and filled with engaging content. Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 Red Bull’s target audience is an active and passionate crowd. market share. Instagram: 19.1

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Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 6) Monster Energy @monsterenergy / 2.6

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Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

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The Realtime Report

APRIL 26, 2019

How to Be a Personal Trainer and a Social Media Influencer. Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. The exciting thing about being a social media influencer is that literally anyone can do it. Partner with Other Influencers.

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Ignite Social Media

NOVEMBER 2, 2020

While TikTok thrives on its popularity, simplicity, and ease of use, Instagram’s Reels has struggled to grab the attention of active users from their competition. Reaching users that are already active on Instagram, many brands have been quick to capitalize on viral trends to entice user engagement. Who is Successful on Reels? .

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Sprout Social

MAY 2, 2022

Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. For example, as you pick up a new interest in DIY projects, you may see more DIY-related videos on your For You page. Here’s an example from Colourpop Cosmetics, where a text overlay tells viewers why they should watch the video.

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Social Media Strategies Summit

APRIL 8, 2021

Here are three practical examples of how to use Reels on Instagram: 1. Example: Red Bull. The brand understands its core audience is comprised of people who love outdoor and extreme sports, and that’s exactly what it offers up on Reels. Example: Balmain. Example: Louis Vuitton. Showcase Your Brand Personality.

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Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? But in general, most influencers and content creators use the cost per acquisition model on Instagram.

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SocMed Sean

FEBRUARY 10, 2022

Another fantastic marketing opportunity businesses can take advantage of on Instagram is working with influencers. An influencer is a popular user known for creating content around specific niches. Reaching out to influencers within your business’s niche makes it easy to promote your products directly to your target market.

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Sprout Social

SEPTEMBER 30, 2021

Below we’ve highlighted real-world examples of selling on Instagram and why they work. This post from Allbeauty is a straightforward example of selling on Instagram. Here’s another good example from Public Desire, which points followers to their bio link to check out their latest product line release. Instagram Shopping.

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Keyhole.co

NOVEMBER 21, 2023

Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all. Take this fascinating video on Apple’s YouTube channel, for example. The narrative focuses on productivity and creative culture with a real industry-based example with a catchy tune and song.

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Pixlee

DECEMBER 27, 2021

Use User-Generated Content and Influencer Marketing to Convert Social Fans. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. Additionally, influencer marketing can expose your brand to broader, even unexpected, audiences.

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Recruiting brand ambassadors or influencers. For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years.

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. One look at their Instagram page , for example, shows how they have a different makeup formulation for each skin tone. For example, they often feature men using their makeup.

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Sprout Social

JUNE 22, 2021

billion global active users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 199 million daily active global users. Key Stats: 459 million monthly active users. Key Stats: Over 2.8

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. One look at their Instagram page , for example, shows how they have a different makeup formulation for each skin tone. For example, they often feature men using their makeup.

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Social Media Strategy YouTube Trends 52

Keyhole.co

DECEMBER 23, 2023

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. With an active presence on all social media platforms, Ryanair has dedicated accounts for different regions/countries and services. Take this YouTube short , for example.

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Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. In fact, micro-influencers are close to hitting the 18% mark in engagement rates. Someone searching for the hashtag #Gaming on TikTok, for example, can discover video content related to gaming.

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Keyhole.co

DECEMBER 22, 2022

For example, Nike has embraced the trend of sustainability and has made a commitment to using eco-friendly materials in its products. So, they actively host initiatives related to pride month, diversity, and inclusion. By watching their favorite influencers and athletes, their audience is compelled to join the Nike community.

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Keyhole.co

OCTOBER 30, 2023

They have an Instagram account for almost all the countries they have a major presence in, and these accounts are active and buzzing with new posts, stories, and reels. For example, here are the followers on their regional Instagram accounts. For example, this Día de Muertos-themed post on their Mexican Facebook page.

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Sprout Social

JULY 5, 2022

Behind the scenes” of YouTube’s influence. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. For example, YouTube recently launched YouTube Shorts , their new short-form video experience. Shorts quickly gained over 1.5 Web series.

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Talkwalker SM

MAY 12, 2016

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity. Step 1: Volume – How much is your logo being shared online?

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Oktopost

APRIL 26, 2021

Show that you are listening, show that you care and that you actively want to improve their situation and make things right. . “When customer service becomes public, it becomes a spectator sport. For example, an upset customer may not appreciate a joke, but for the most part, humor makes a brand seem more real, more in touch.

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Laurel Papworth

SEPTEMBER 21, 2010

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.

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Pixlee

MAY 3, 2021

Reddit does not verify who the owner of an account is as that would contradict the site’s premise of anonymity, though some users may offer some information to indicate that they’re who they claim to be (for example, in the cases of AMAs, people will often post a selfie indicating that they’re doing a Reddit AMA).

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Social Media Strategies Summit

MAY 24, 2019

For example, the ‘Build It Together’ campaign encouraged fans to build a Christmas present for someone using Legos. Search On is a great example of how engaging content can be created when you identify that intersection. Nike collaborates with YouTube influencers to expand rech. GoPro rewards fans with the GoPro Awards.

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Oktopost

JUNE 14, 2021

You may have seen brands spending millions of dollars simply to display their brand name on an electronic billboard or within the sidelines of a stadium-held sports game and wondered about the utility of that investment. Influencer sponsorships and paid advertising. For this example, let’s say it’s a Macbook Pro. .

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Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. Look at Sprout Social’s Twitter profile, for example.

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Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M TAKEAWAY: This campaign was an early example of how brands can work with TikTok to create a campaign that makes viewers want to be a part of something big.

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Pixlee

SEPTEMBER 24, 2020

This means you have 100 million potential customers already active on the platform. . After all, Instagram Shoutouts are another form of influencer marketing. Luckily, with tools like Pixlee, you can discover new influencers of all sizes and request a shoutout based on engagement rate and other parameters you determine.

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Pixlee

MARCH 31, 2020

Turn Monthly Users into Daily Active Users. StyleTheory showcases different influencers in their app to drive inspiration and build community. Nike is a great example of this innovation. Currently, the Nike app ecosystem includes not only commerce apps but apps that build their community around specific sports – and much more.

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