Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Partner with creators and influencers. LearnOnTikTok.

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

Examples 101

Examples Template Templates How To 101

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. It should simply be your initial content plan.

Template 52

Template Templates Examples Social Media 52

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

Fashion 409

Fashion News Report Review 409

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. And it’s not just influencers, either. The more engaged and active your customer base is, the more brand loyalty you can expect in the long run.

Small Business 92

Small Business Groups Groups Examples 92

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

Influencer 100

Influencer Campaign Marketing Fashion 100

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Here are a few reasons your business should consider having an active referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instead, LEGO keeps touching base with various pop culture references and fan favorites.

Construction 52

Construction Social Media Strategy Collaboration 52

Koka Sexton

AUGUST 10, 2023

To answer this question, it’s important to understand the different metrics that influence the SaaS sales cycle’s duration. Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. Repeatable activities refer to the number of activities undertaken by the sales team.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 112

Brands How To Authentication Collaboration 112

Ignite Social Media

JANUARY 8, 2024

What does De-influencing mean? While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. Posting cadence refers to the rhythm of your content schedule.

Social Media 124

Social Media CPA CPM CPC 124

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

Analytics 68

Analytics Influencer Apparel Airlines 68

SocMed Sean

JULY 11, 2018

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Historically, it has been a pretty fundamental activity with regards to search engine optimization (SEO).

Content 209

Content Buy Sites Energy 209

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. What is affiliate marketing? No DMs or media kits required!

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

MAY 19, 2022

Because anyone can see them, likes provide social proof to influence your audience. More specifically, social proof refers to the way people tend to do what other people are doing when they’re not sure what they’re supposed to do. 100% real and active users! Know when your audience is active. Affordable prices!”

Tips 141

Tips HootSuite Facebook How To 141

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

Template 78

Template Templates Influencer How To 78

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands.

Social Media 138

Social Media Survey Influencer Buy 138

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

JANUARY 24, 2024

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Initially, this also prompted many discussions online and on other platforms, for example, Reddit. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. You need to post when your audience is most active, and this can be throughout the day or in the middle of the night. To activate the Q&A feature on TikTok: Go to your Profile. Templates for every social network.

Tools 121

Tools Strategy Video Library 121

Sprout Social

NOVEMBER 8, 2022

But with over 1 billion monthly active users, TikTok is a crowded place. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. TikTok bio examples from brands. For example, if you’re promoting a product or service, include a link to your online store.

Tips 87

Tips Upcoming Travel Badge 87

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples. The research process is similar.

Research 77

Research Google Newsletter Curation 77

Keyhole.co

DECEMBER 8, 2023

It originated from popular culture and refers to individuals who conform to popular norms and stereotypes. For example, if someone asks, “Want to grab lunch later?” It can also refer to individuals who heavily prioritize material possessions or luxury items in their social media content.

Fashion 52

Fashion Energy Trends Meme 52

Waxing UnLyrical

MAY 13, 2019

That is what is referred to as social listening. Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Become Socially Active. Using our example above, there are lots of groups advocating green living on different social networks.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 107

Process Sentiment Analysis Applications 107

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Automation, in this case, merely refers to the execution of the campaign. The first step is to choose which social media sites on which to focus your activities. Let’s take the example of an online store selling custom made shoes.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Buffer Social

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Here are a few examples of goals you may want to set here: More traffic (clicks to your website). And where do they seem to be most active)? Which influencers do they interact with? More leads.

Social Media 171

Social Media Strategy Marketing How To 171

Later

JANUARY 1, 2021

Instagram Insights gives you everything you could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram. For example, if you notice that your followers are most active between 5pm and 9pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9pm.

Instagram 99

Instagram Activities Feed Feedly 99

Razor Social

NOVEMBER 29, 0002

Download the PDF version for future reference! For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. For example, this article is an example of a piece of content optimized for traditional SEO. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. What is TikTok SEO?

SEO 92

SEO How To Hashtag Engineering 92