influence 
Webbiquity SMM
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.
Josh S Peters
FEBRUARY 5, 2013
The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.
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Social Media Marketing
APRIL 22, 2011
How to "win" at Empire Avenue According to the team at Empire Avenue, there are two ways to win: by being an Investor or by being an Influencer: While the world may be defined in these two separate buckets - creators and consumers - for most of us in the social space, it's not an either/or proposition; we're most likely creating and consuming.
Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. Thanks again Katie. Great resource.
Convince & Convert
AUGUST 19, 2012
Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. Nobody has evenly distributed influence.
Convince & Convert
APRIL 6, 2010
It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember however, that many factors influence popularity at the individual content piece level. And great example about the eyeglasses. Look under “G&# for “glasses.&#
Webbiquity SMM
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Influence in social media: how to find the top bloggers by blur Group. Social Media Tools.
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