Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 107

Brands How To Sentiment Metrics 107

Koka Sexton

JANUARY 9, 2023

From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Analyze the data to identify patterns and trends that can inform effective full funnel marketing strategies. Identifying and researching the key influencers and decision makers in the target market.

Patterns 98

Patterns Marketing Focus Group Survey 98

Keyhole.co

MAY 30, 2023

TikTok trends are a big deal because of the dominance of over a billion active users on the platform. Additionally, Chipotle onboards influencers and relies on paid content to increase its overall reach. They partner with TikTok fitness influencers and launch viral challenges like the #Gymshark66challenge and the #5kADay66 challenge.

Trends 52

Trends Examples How To Hashtag 52

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. They want to insert their product and services everywhere, but they aren’t a part of or active within the community.

Social Media 108

Social Media Authentication Communities Campaign 108

Waxing UnLyrical

DECEMBER 21, 2018

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? For example, you may decide to circle all the barriers that received four or more votes. You need to find your audiences and influencers and on which platforms they publish. Are there smaller goals?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 107

Process Sentiment Analysis Applications 107

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

agora pulse

NOVEMBER 10, 2020

Social media analytics relies on data to: Identify patterns. Example of Agorapulse, a social media analytics tool. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Another example of a social media analytics tool. ShortStack.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

JULY 20, 2022

But eventually, she found comfort in other Instagrammers who were posting content revolving around body positivity which in turn helped the influencer heal and develop a more positive self esteem. Showing up to events by themselves is just one example of the ways Bamby Members are able to express their vulnerabilities.

Small Business 67

Small Business Influencer Exercises Meeting 67

agora pulse

JUNE 30, 2020

Example of this psychological social media ‘trick’ Glossier leverages Authority to boost the perception of its expertise. Here’s how colors affect our psychology or influence our perception of a product or brand. more games and activities coming soon). For example, check out Starbucks in Autumn. McDonald’s ??

Social Media 207

Social Media Engagement Tips Pharmaceuticals 207

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Social Media Strategies Summit

AUGUST 4, 2020

For example, if you want to get leads, you can look at metrics like clicks and conversions. The content you create should be appealing for different segments of visitors (such as business owners, industry influencers), and various stages of their engagement with your business. Use Influencer Marketing. Track Your Competitors.

B2B 130

B2B Social Media Strategy How To 130

Keyhole.co

JANUARY 24, 2024

Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Convince & Convert

FEBRUARY 27, 2015

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO. That’s not to say that all influencer marketing is a waste.

Influencer 60

Influencer Marketing Metrics Avatar 60

Keyhole.co

AUGUST 28, 2023

billion monthly active users , the platform presents a vast audience for content creators and marketers. Effective video analytics platforms offer a comprehensive dashboard with centralized data on viewers, their demographics, and engagement patterns. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52

Metrics Analytics YouTube Video 52

Buffer Social

JULY 5, 2023

But, as I progressed, I realized a pattern. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points.

Research 77

Research Google Newsletter Curation 77

Ignite Social Media

NOVEMBER 19, 2020

People are shopping for themselves and loved ones earlier than ever (as we have previously seen consumer patterns shift across the board ), so get ahead of Black Friday and start encouraging your audience to shop throughout the season. The Current State of Pinterest. One thing is certain: Pinterest is not slowing down. Key Takeaways.

Strategy 117

Strategy Patterns Project Features 117

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. With over 335.7 Competitor analysis Twitter earned a whopping $1.08

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JUNE 24, 2020

Toggle between the 7-day or 28-day view to chart your account’s short and long-term growth patterns. This section includes gender and location demographics as well as follower activity, videos your followers watched, and songs your followers listened to. Or partner with a relevant influencer to gain exposure with different crowds.

Analytics 145

Analytics Overview How To Metrics 145

agora pulse

JUNE 5, 2020

Influencers may also check your engagement before deciding to partner with your brand. More common with influencers: Engagement Rate by Audience = (Likes + Comments) / Followers x 10. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

JANUARY 17, 2024

Influencer tracking Identify and monitor influencers and thought leaders in your industry or niche. As a result, you’ll understand the impact of influencers on audience perceptions, identify potential collaboration opportunities, and stay informed about industry thought leadership.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

JANUARY 22, 2024

They keep everyone in your marketing team on the same page and every activity on social networks on the brand. It outlines the style your marketing team and the brand advocates in your workforce should follow while doing any activity on social media. By following an on-brand and strategic social media style guide diligently.

Social Media 52

Social Media Guidelines How To Hashtag 52

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. For example, let’s say your brand is selling creatine supplements. These individuals are often active early morning or late evening – prime times for workouts.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

APRIL 26, 2017

Coffeenclothes is an excellent example of this; they share pictures of… well you guessed it, coffee and clothes. Create a style pattern. What’s a style pattern? A style pattern is your signature style on Instagram. Some call it a theme, while I call it a style pattern. That’s it! following others.

Instagram 131

Instagram Brands Hashtag How To 131

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 131

Tips Authentication LinkedIn Groups 131

Keyhole.co

JULY 4, 2023

Instagram has become one of the most highly used social media today, with over 2 billion monthly active users. You can also try Instagram ads and influencer marketing for more impactful results. It provides information about your audience’s age, gender, location, interests, and even their most active hours on Instagram.

Template 52

Template Templates Instagram Strategy 52

Keyhole.co

MARCH 21, 2023

VIDEO EMBED CODE Here are other examples of value-driven content you can use to generate demand: How-to focused content List-based content Content that answers a key question Top industry insights and tips Future industry predictions and tips 3. For instance, if a user asks, “does your Violet Rose Patterned Dress come in XL?”

Social Media 52

Social Media Tips Marketing Patterns 52

Keyhole.co

JANUARY 28, 2023

billion active users and over 1 billion hours watched daily , YouTube is the second most trafficked websites on the planet after Facebook. For example, “Register now for free tips in your inbox.” This is a great way to identify potential influencers or traffic-driving websites. So why is YouTube such a big deal?

Metrics 98

Metrics Analytics YouTube Price 98

The Realtime Report

JANUARY 28, 2017

Social media activity data is a vast source of real time customer intelligence. You can search through social profiles, user generated content, and engagement patterns to identify your target prospects who are just entering a buying cycle. Audit the social profiles of influencers in your industry and see what they’re posting.

B2B 91

B2B ROI Social Media Hashtag 91

Pixlee

OCTOBER 16, 2020

But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns.

UGC 82

UGC Content Strategy How To 82

Oktopost

JANUARY 5, 2021

billion, are active social media users. The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Social data can and should be used to influence your go-to-market strategy. Click To Tweet. Maybe but….

Data 131

Data B2B Statistics Social Media 131

Hootsuite

MAY 26, 2021

More and more brands and influencers are experimenting with the format. Closely tracking Reels Insights will also help you recognize patterns and see if spikes in Reel performance can affect your overall Instagram engagement. (In And Instagram’s efforts to promote Reels are paying off. Add voiceover to your video. mcdonalds).

Instagram 142

Instagram How To Metrics Template 142

Keyhole.co

MAY 4, 2023

Social media listening consists in identifying and analyzing social media activity around the topic of interest. The figures and statistics gathered through monitoring of online channels help in noticing patterns and identifying gaps in your content. The key word here is “insights”, which are attained from online conversations.

HootSuite 52

HootSuite Price Sentiment Reputation 52